I was referring to the at-home rhetoric at the individual level. The soldier trope we have of soldiers is an individualist. Rambo, Any part ever played by Mel Gibson. Even in more recent works like Band of Brothers you have a story that largely centers on the extra-ordinary (though in this case somewhat true) exploits of one or a few individuals. Think of just about the majority of portrayals of soldiers in US films, and you will find an individualist who is fighting for collectivist ideals. It's the one-man-army trope. And a walking contradiction. (see cognitive dissonance below)Darth Wong wrote:No they don't. It's all about SERVING your country. Join the SERVICE. OBEY the chain of command. Become part of "something greater than yourself". Do your DUTY. That is not individualist rhetoric; it is collectivist rhetoric, on a high level. The western way of war has been based on collectivist thinking since the time of the Greek phalanx.Alyrium Denryle wrote:As far as the military worship is concerned, if you look you find the same sort of rhetoric.
While the people in the military have their personalities altered by some rather interesting (and effective) brainwashing techniques, to the point that they become community-centered (their unit at least...) the people back home are each referring to their own individual friend or relative as a hero. He (or she) is the rugged individualist, the Randian Ideal (fuck her in the ear) that they idolize.
Collectivist rhetoric works wonderfully when it is applied to the military in America, but is rejected everywhere else.
The public perception of the military, and people in the military, is individualistic.
The military itself operates as a collectivist enterprise, and they want to recruit people who operate as collectivists. You want Kantians or people who read too much Aurelius in your military. You dont want someone who mastrubates while reading the rape scene in The Fountainhead (ever, because they will leave you to die...after robbing you blind because they can)
Now it is fair to say perhaps that the american people do the cognitive dissonance things. They hold both sets of values simultaneously. An emphasis on collectivist ideals of duty and service as motivation, with an individualist perception-of-actions. No one, especially not the guy who likes to talk about the dog-and-pony show that is human courtship and mating behavior, is saying that humans have ever been anything but inconsistent rationalizers.