Master of Ossus wrote:I don't understand your reasoning at all. Once again: how is their behavior going to change because of this?
Your failure to understand the reasoning is painfully obvious. I'm
not saying they're going to change their behaviour. I'm saying that if their costs go up, they will find a way to pass it onto the consumer. Jesus, what part of this do you find so objectionable? It's fucking obvious, and you would be the
first one to say it if we were talking about (for example) passing tough new environmental regulations which increase their operating costs.
Suppose that a company can price-gouge its customers somehow. Why is their decision to gouge customers dependent on their costs? If they can gouge customers and make $100 million, or not gouge their customers and make $50 million in revenue, then why would it matter to them if their operating costs are $10 million, $50 million, $80 million, or $100 million? In any case, their profit-maximizing decision would be to gouge their customers.
See above.
First of all, I don't understand your definition of "operating costs." Secondly, that is precisely the situation that you are ascribing to the MRI's: they have purchased so many that they have become useless.
Since when did I say they magically become "useless" once they reach a point of oversupply? Are you deliberately
trying to grossly misrepresent the argument, or are you really this dense? Have you honestly never heard of the concept of redundancy before? Redundancy does not mean "useless"; it just means there are more than you need. Do I have to start explaining basic definitions of things now?
It's true that if every clinic were compelled to have an MRI machine then there would be no competitive advantage, but that is not the scenario in the US, right now. In fact, MRI's are frequently not found in clinics in my area, and even hospitals have limited access to them because of the time it takes to run a scan.
You seem to believe that competition automatically brings everyones' prices down to the same level, but there is actually wide variation from place to place. Some places obviously
do recoup much more of the machine cost per procedure than others. Like any other market, it depends on what they can get away with. Some of them are no doubt running their machines at cost, some might even run at a loss. Once again, I ask: what makes you think this market is so unique that these things won't happen here, even though they happen in other markets?
Link:
http://www.comparemricost.com/ note the large variation in prices for the same procedure.
Of course I will, and I ask again: what is the logical mechanism?
The logical mechanism is redundancy. Let us take your own thought experiment of a magic health machine. It doesn't matter exactly how it works. Now let's suppose there is one supplier with one machine: he has a monopoly, and as you would no doubt hasten to point out, he would be able to charge exorbitant prices for his services, especially if the machine is not capable of satisfying demand even at full capacity.
Now let's suppose we increase to ten suppliers with ten machines. Now there's competition, and an increase in the supply vs the demand, so logically, the price should go down. We can both agree on this.
Now let's suppose we increase to a hundred suppliers with a hundred machines. Even more competition, right? But does this mean the costs should go down even further? What if the demand is pretty much sated at this point? The machine is not a pleasure item; people don't actually
enjoy using it, so they just use it as much as they believe is necessary. So what if the demand was already sated back when there were only 50 suppliers with 50 machines? Each machine will be sitting idle half the time rather than running at full capacity. In order to recoup their costs, each supplier will have to charge enough money per procedure to make up the same purchase and operating costs despite fewer procedures. Otherwise, they will start going out of business.
An individual supplier might try reducing his prices to draw more customers and thus increase his machine utilization, thus making it easier to recoup his costs with lower costs, but people clearly do not move from one clinic to another as readily as they might walk across the street from a McDonald's to a Burger King. The large price disparities in the above-linked site prove that: the higher-cost operators are still in business. The increase in business might not be sufficient to justify the decrease in per-procedure revenue.
In short, and I don't see why this should not have been obvious from the start, an increase in competitors improves prices over a monopoly in general, but this is not a linear curve. At some point, too many competitors actually means a lot of redundancy and waste. Many of them would ordinarily go out of business, but the health industry is in a better position than many other industries to keep itself afloat: after all, its customers believe (with reason) that these particular services are
necessary, not just luxury items, and they will drive themselves into bankruptcy in order to pay for them if necessary.