This is going to be big folks
Nintendo DS Wi-Fi Hits Theaters
Get an exclusive look at Nintendo's trailer hitting movie screens this weekend.
by Craig Harris
July 29, 2005 - Nintendo will launch a multi-million dollar campaign kicking off the company's focus on taking the Nintendo DS online with a film-style teaser trailer hitting movie theaters this weekend.
The theatre-only advertisement, titled "The Sad, Agonizing Tale of Bhuvan Ganguly," is a minute-long mini-movie that teases viewers with the idea of affecting people anywhere in the world from anywhere in the world. The film has been created and produced by Nintendo's longtime advertising firm Leo Burnett.
"The Sad, Agonizing Tale of Bhuvan Ganguly" will be spotlighted in more than 5,000 theaters in the US starting July 29th through August 25th, and will be shown before such films as The Fantastic Four, The Dukes of Hazzard, Bad News Bears, Stealth, Charlie and the Chocolate Factory, and The Island.
"There is a great element of surprise to this ad," says Nintendo's advertising manager Kelli Koenig. "The spot opens on a very dramatic situation that you just wouldn't expect to be related to video games or Nintendo. The spot clearly demonstrates Wi-Fi as it relates to the Nintendo brand with a nod to Mario Kart DS and it does this in a magical, clearly 'ownable ' by Nintendo kind of way."
Instead of ruining the film's "surprise" in text, we'll just let you watch it for yourself. Hit the movie link below to watch "The Sad, Agonizing Tale of Bhuvan Ganguly" in its entirety.
Heh, cute. It even makes (a weird sort of) sense, something that never seems to be the case when I see similar PS2 ads.