NPD: Wii wins January, PS3rd
Posted: 2007-02-21 05:47pm
Arstechnica commentary.
Next-gen commentary.Arstechnica wrote:The projected sales numbers for the month of January are now available, and they show an expected turnout for the first month of the post-holiday season. Next-gen.biz reports that the Wii sold just shy of 500,000 units in January, while the Xbox 360 sold 294,000 units, and the PS3 sold 244,000 units.
The high sales figures for the Wii are hardly surprising. Demand for the console is at an extremely high level and shows no signs of letting up as new shipments are still being sold out almost instantly. The 360 also enjoyed a healthy post-holiday month, which is surely a side effect of the strong holiday lineup of software. The margin between the PS3 and the 360 is small but noticeable, as the PS3 follows closely in third place.
I'm personally surprised that the 360 is still selling so well. At its retail price, it's still a pretty expensive machine that's not really within the realm of an impulse buy. Plus, given that it's been out for a year, you'd think sales would be showing signs of slowing. Then again, the current roster of software is fairly expansive; pretty much everything is covered thoroughly except maybe the RPG genre. The PS3 is bound to see some sales increases throughout the year, especially come the second half of 2007 when the AAA titles are unleashed, though, the same can be said about the Wii and 360. How will this year pan out based on these early Q1 numbers?
next-gen wrote:Nintendo Wii sold 436,000 units in January according to NPD, with Xbox 360 selling 294,000 units and PlayStation 3 hitting 244,000.
The numbers were released to various news outlets by Microsoft, and have not been officially verified by NPD. Microsoft says it is targeting cumulative sales of 12 million by the end of June, suggesting average numbers of around 200K a month.
Perrin Kaplan (pictured), vice president of marketing for Nintendo said, “I do think that we're selling to additional and different customers," compared with the Microsoft and Sony consoles. We've had an incredibly healthy start and we think there's going to be a pretty long tail on this product."
A Microsoft spokesperson said the company had enjoyed “a fantastic January," with Xbox 360 boosted by Lost Planet. Sales of Xbox 360 are up 18% compared with the same month a year ago. The company will be happy that Xbox 360 beat PS3, with few shortages of either machine. On the other hand, the cheaper Wii did suffer shortages in January, but still managed to trounce the competition.
For Sony, third place will be a disappointment, but the company’s bigger play must come later in the year, if and when the Blu-ray factor kicks in.