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AMD sues Intel, Anti-trust

Posted: 2005-06-28 11:44am
by Ace Pace
Groklaw wrote: AMD Files AntiTrust Lawsuit Against Intel in Federal Court

Tuesday, June 28 2005 @ 04:38 AM EDT

AMD has filed an antitrust lawsuit against Intel in US District Court for the District of Delaware. They allege in their complaint that "for over a decade, Intel has unlawfully maintained its monopoly by engaging in a relentless, worldwide campaign to coerce customers to refrain from dealing with AMD." They say that in the past several years, Intel's conduct has become "increasingly egregious" as AMD "has achieved technological leadership in critical aspects of the microprocessor architechture."

There will be an audio conference call at noon ET for analysts and the press. It will be available for 10 days thereafter on their website, if you use RealPlayer or Microsoft MediaPlayer. Speaking of monopolies. Here's an Open Letter from Hector Ruiz, AMD Chairman, President and CEO, and you can download the complaint [PDF] from that same page.

The press release says the European Commission "has stated that it is pursuing an investigation against Intel for similar possible antitrust violations" and is cooperating with the Japanese authorities, whose Fair Trade Commission of Japan (JFTC) recently ruled that Intel has "abused its monopoly power to exclude fair and open competition, violating Section 3 of Japan's Antimonopoly Act."

Here's the meat of the press release.

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AMD FILES ANTITRUST COMPLAINT AGAINST INTEL IN U.S. FEDERAL DISTRICT COURT

Complaint Details Worldwide Coercion of Computer-Makers, System-Builders, Distributors and Retailers from Dealing with AMD
Intel's Illegal Acts Inflate Computer Prices and Limit Choices for Businesses and Consumers -

SUNNYVALE, CA - June 28, 2005 - AMD (NYSE: AMD) announced today that it filed an antitrust complaint against Intel Corporation ("Intel") yesterday in U.S. federal district court for the district of Delaware under Section 2 of the Sherman Antitrust Act, Sections 4 and 16 of the Clayton Act, and the California Business and Professions Code. The 48-page complaint explains in detail how Intel has unlawfully maintained its monopoly in the x86 microprocessor market by engaging in worldwide coercion of customers from dealing with AMD. It identifies 38 companies that have been victims of coercion by Intel - including large scale computer-makers, small system-builders, wholesale distributors, and retailers, through seven types of illegality across three continents.

"Everywhere in the world, customers deserve freedom of choice and the benefits of innovation - and these are being stolen away in the microprocessor market," said Hector Ruiz, AMD chairman of the board, president and chief executive officer. "Whether through higher prices from monopoly profits, fewer choices in the marketplace or barriers to innovation - people from Osaka to Frankfurt to Chicago pay the price in cash every day for Intel's monopoly abuses."

x86 microprocessors run the Microsoft Windows(r), Solaris and Linux families of operating systems. Even Apple(r), a pioneer of the PC and one of the industry's enduring innovators, announced that it would switch exclusively to x86 processors to run Mac OS(r) software beginning in 2006. Intel's share of this critical market currently counts for about 80 percent of worldwide sales by unit volume and 90 percent by revenue, giving it entrenched monopoly ownership and super-dominant market power.

This litigation follows a recent ruling from the Fair Trade Commission of Japan (JFTC), which found that Intel abused its monopoly power to exclude fair and open competition, violating Section 3 of Japan's Antimonopoly Act. These findings reveal that Intel deliberately engaged in illegal business practices to stop AMD's increasing market share by imposing limitations on Japanese PC manufacturers. Intel did not contest these charges.

The European Commission has stated that it is pursuing an investigation against Intel for similar possible antitrust violations and is cooperating with the Japanese authorities.

"You don't have to take our word for it when it comes to Intel's abuses; the Japanese government condemned Intel for its exclusionary and illegal misconduct," said Thomas M. McCoy, AMD executive vice president, legal affairs and chief administrative officer. "We encourage regulators around the world to take a close look at the market failure and consumer harm Intel's business practices are causing in their nations. Intel maintains illegal monopoly profits at the expense of consumers and computer manufacturers, whose margins are razor thin. Now is the time for consumers and the industry worldwide to break free from the abusive Intel monopoly."

The 48-page complaint, drafted after an intensive investigation by AMD's lead outside counsel, Charles P. Diamond of O'Melveny & Myers LLP, details numerous examples of what Diamond describes as "a pervasive, global scheme to coerce Intel customers from freely dealing with AMD to the detriment of customers and consumers worldwide." According to the complaint, Intel has unlawfully maintained its monopoly by, among other things:

*Forcing major customers such as Dell, Sony, Toshiba, Gateway, and Hitachi into Intel-exclusive deals in return for outright cash payments, discriminatory pricing or marketing subsidies conditioned on the exclusion of AMD;

*According to industry reports, and as confirmed by the JFTC in Japan, Intel has paid Dell and Toshiba huge sums not to do business with AMD.

*Intel paid Sony millions for exclusivity. AMD's share of Sony's business went from 23 percent in '02 to 8% in '03, to 0%, where it remains today.

*Forcing other major customers such as NEC, Acer, and Fujitsu into partial exclusivity agreements by conditioning rebates, allowances and market development funds (MDF) on customers' agreement to severely limit or forego entirely purchases from AMD;

*Intel paid NEC several million dollars for caps on NEC's purchases from AMD. Those caps assured Intel at least 90% of NEC's business in Japan and imposed a worldwide cap on the amount of AMD business NEC could do.

*Establishing a system of discriminatory and retroactive incentives triggered by purchases at such high levels as to have the intended effect of denying customers the freedom to purchase any significant volume of processors from AMD;

When AMD succeeded in getting on the HP retail roadmap for mobile computers, and its products sold well, Intel responded by withholding HP's fourth quarter 2004 rebate check and refusing to waive HP's failure to achieve its targeted rebate goal; it allowed HP to make up the shortfall in succeeding quarters by promising Intel at least 90% of HP's mainstream retail business.

*Threatening retaliation against customers for introducing AMD computer platforms, particularly in strategic market segments such as commercial desktop;

*Then-Compaq CEO Michael Capellas said in 2000 that because of the volume of business given to AMD, Intel withheld delivery of critical server chips. Saying "he had a gun to his head," he told AMD he had to stop buying.

*According to Gateway executives, their company has paid a high price for even its limited AMD dealings. They claim that Intel has "beaten them into 'guacamole'" in retaliation.

*Establishing and enforcing quotas among key retailers such as Best Buy and Circuit City, effectively requiring them to stock overwhelmingly or exclusively, Intel computers, artificially limiting consumer choice;

*AMD has been entirely shut out from Media Markt, Europe's largest computer retailer, which accounts for 35 percent of Germany's retail sales.

*Office Depot declined to stock AMD-powered notebooks regardless of the amount of financial support AMD offered, citing the risk of retaliation.

*Forcing PC makers and tech partners to boycott AMD product launches or promotions;

*Then-Intel CEO Craig Barrett threatened Acer's Chairman with "severe consequences" for supporting the AMD Athlon 64(tm) launch. This coincided with an unexplained delay by Intel in providing $15-20M in market development funds owed to Acer. Acer withdrew from the launch in September 2003.

*Abusing its market power by forcing on the industry technical standards and products that have as their main purpose the handicapping of AMD in the marketplace.

*Intel denied AMD access to the highest level of membership for the Advanced DRAM technology consortium to limit AMD's participation in critical industry standard decisions that would affect its business.

*Intel designed its compilers, which translate software programs into machine-readable language, to degrade a program's performance if operated on a computer powered by an AMD microprocessor.
Some of them sound allmost legal, but some are outright bribery.

Posted: 2005-06-28 11:47am
by The Grim Squeaker
About time AMD did this, how can a 80+% monopoly in a market that is so interchangeable not be a monopoly.
Hope this means that it'l be possible to buy AMD chips through regular retail outlets in more chains now. (If they succeed in the lawsuit)

Posted: 2005-06-28 12:58pm
by phongn
the .303 bookworm wrote:About time AMD did this, how can a 80+% monopoly in a market that is so interchangeable not be a monopoly.
Hope this means that it'l be possible to buy AMD chips through regular retail outlets in more chains now. (If they succeed in the lawsuit)
It might also mean that Intel has a superior overall solution compared to AMD.

Posted: 2005-06-28 01:50pm
by The Grim Squeaker
phongn wrote:
the .303 bookworm wrote:About time AMD did this, how can a 80+% monopoly in a market that is so interchangeable not be a monopoly.
Hope this means that it'l be possible to buy AMD chips through regular retail outlets in more chains now. (If they succeed in the lawsuit)
It might also mean that Intel has a superior overall solution compared to AMD.
Intel chips cost more and are less power efficient, also single core AMD chips are faster and have been ready for 64 bit for quite a while, the difference may not be Apple-Windows me but still a market share that high without a genuinely superior product is a near monopoly.

Also AMD recenty built another factory to help with supply and demand as compared to Intel chips.

Posted: 2005-06-28 02:34pm
by phongn
the .303 bookworm wrote:Intel chips cost more and are less power efficient, also single core AMD chips are faster and have been ready for 64 bit for quite a while, the difference may not be Apple-Windows me but still a market share that high without a genuinely superior product is a near monopoly.

Also AMD recenty built another factory to help with supply and demand as compared to Intel chips.
When did I say anything about performance? As for AMD's fabrication plants they still have much less capacity than Intel and their process technology has generally been inferior to Intel's.

Posted: 2005-06-28 08:34pm
by Master of Ossus
the .303 bookworm wrote:About time AMD did this, how can a 80+% monopoly in a market that is so interchangeable not be a monopoly.
I'm assuming you mean, "How can such a market be a monopoly?"

Intel's not a true monopoly in that it cannot dictate price--a prerequisite by virtually all definitions for being a monopoly.
Hope this means that it'l be possible to buy AMD chips through regular retail outlets in more chains now. (If they succeed in the lawsuit)
AMD's current problem is that they simply cannot fabricate enough chips to keep major suppliers stocked. Keep in mind, AMD admits during the lawsuit that they have no way of replacing Intel as the biggest chip manufacturer in the near future (otherwise companies wouldn't need to fear Intel retaliation since AMD could supply ALL of their chips). They may ALSO have problems because Intel is selling its chips through major distributors, but AMD's lawsuit specifically cites such distribution patterns as being problematic, and seems to be suing specifically to end such a distribution scheme in the industry. Intel not only has better brand recognition, but it also has enough capital equipment and employees to supply basically every chip people can buy (especially with Apple switching to the x86 processor and to Intel).

Posted: 2005-06-28 08:46pm
by Mr Bean
Master of Ossus wrote:
the .303 bookworm wrote:About time AMD did this, how can a 80+% monopoly in a market that is so interchangeable not be a monopoly.
I'm assuming you mean, "How can such a market be a monopoly?"

Intel's not a true monopoly in that it cannot dictate price--a prerequisite by virtually all definitions for being a monopoly.
Ah but it CAN dictate price, it can outproduce its rival many times over and sets the pricing scheme to benfits those who are Intel inside and nothing else.

Moreover something both companies do is set artificaly high pricepoints for introductory chips then quickly slash the heck out of said pricepoints six months later, some-times despite how rare or plentful said chip is.

Posted: 2005-06-28 09:05pm
by phongn
Mr Bean wrote:Moreover something both companies do is set artificaly high pricepoints for introductory chips then quickly slash the heck out of said pricepoints six months later, some-times despite how rare or plentful said chip is.
Usually brand-new parts are very rare, however, so high prices are just the result of supply/demand issues. Very fast or large chips are not exactly going to be common on a wafer at first.

Posted: 2005-06-28 09:46pm
by Master of Ossus
Mr Bean wrote:Ah but it CAN dictate price, it can outproduce its rival many times over and sets the pricing scheme to benfits those who are Intel inside and nothing else.
I would disagree. Intel has been forced to cut prices in the past in an effort to keep the P4 line competitive with AMD's offerings--why would they do this if they can dictate price? It's not like you can blame Intel for being much more price-competitive than IBM's PPC offerings.
Moreover something both companies do is set artificaly high pricepoints for introductory chips then quickly slash the heck out of said pricepoints six months later, some-times despite how rare or plentful said chip is.
But if both companies need to use the same price-strategy for this scheme to work, then it isn't a monopoly. In fact, it's a textbook oligopoly.

Posted: 2005-06-29 05:37am
by Mr Bean
Master of Ossus wrote:
Mr Bean wrote:Ah but it CAN dictate price, it can outproduce its rival many times over and sets the pricing scheme to benfits those who are Intel inside and nothing else.
I would disagree. Intel has been forced to cut prices in the past in an effort to keep the P4 line competitive with AMD's offerings--why would they do this if they can dictate price? It's not like you can blame Intel for being much more price-competitive than IBM's PPC offerings.
Neverminding IBM(Who I don't follow no knowledge thereof) But those price cuts are not what AMD is accusing Intel of


What AMD is accursing Intel of is that every time AMD attempts to break into a new Market(Dell, Sony, NEC exctra) is that Intel basicley is outright Bribing the companys in question NOT to pick up an AMD line, both by withhold existing benfits and declaring that rebates and incentives on Intel lines are null and void.
Meaning if you don't buy AMD or only buy so much(ten percent or less of your total business.) then you get this price
BUT if you DO buy AMD(You dirty bastard!) then you get to pay THIS price, which is much higher.

Intel has had to cut prices sure, but they already sold the chips by then. Dell can't afford to wait six months for the prices to drop, people want that 3.8Ghtz PIV NOW not six months from now.
But if both companies need to use the same price-strategy for this scheme to work, then it isn't a monopoly. In fact, it's a textbook oligopoly.
They don't have the same pricing stratagy, Intel offers huge discounts to people who only use Intel. Intel also has resposended with visous price-rasing and rebate calancing any time AMD tries to get its foot in any market. No large OEM can survie being AMD only, and even carring a AMD line means the majority of their large business suddenly can cost twice as much because suddenly Intel is not charging them the BIG OEM who bought ten thousand price, but the little guy who bought one price.

Which can be VERY diffrent.

Posted: 2005-06-29 01:30pm
by Arthur_Tuxedo
It's been a while since I've taken Industrial Organization, so I can't remember whether Intel is in violation or not with those actions, but I will say that even if they are, AMD will probably not win the suit. Anti-trust suits are basically never successful, no matter how clear cut. You can count the major exceptions without taking your shoes off.

Posted: 2005-06-29 01:38pm
by The Grim Squeaker
Even Microsoft's case isnt affecting it's sales, distributors simply are buying the regular non stripped version.

Posted: 2005-06-29 01:43pm
by Ace Pace
Arthur_Tuxedo wrote:It's been a while since I've taken Industrial Organization, so I can't remember whether Intel is in violation or not with those actions, but I will say that even if they are, AMD will probably not win the suit. Anti-trust suits are basically never successful, no matter how clear cut. You can count the major exceptions without taking your shoes off.
Can you explain why is that so?

Posted: 2005-06-29 07:54pm
by Arthur_Tuxedo
Ace Pace wrote:
Arthur_Tuxedo wrote:It's been a while since I've taken Industrial Organization, so I can't remember whether Intel is in violation or not with those actions, but I will say that even if they are, AMD will probably not win the suit. Anti-trust suits are basically never successful, no matter how clear cut. You can count the major exceptions without taking your shoes off.
Can you explain why is that so?
Well, if most politicians didn't have a pro-big business attitude, they wouldn't be where they are. And so they appoint judges that are pro-business, and pro-business judges don't like to punish a successful company. That's my take, anyway.