XBox 360 to have multiple price points, hints Bill Gates
Posted: 2005-08-13 12:19pm
http://biz.gamedaily.com/features.asp?article_id=10265
He also mentions in the article that XBox Live prices might increase a little, but not much.
Gikas told GameDAILY BIZ that he knew with a "high degree of certainty" that the 360 would indeed launch with two SKUs, although he refused to speculate on the all-important question of whether the low-end model would include a smaller hard drive (thereby making it standard) as opposed to not having one at all.
"Microsoft knows $299 is important," Gikas explained. "They know that historically that's been the launch sweet spot, but they also don't want to take such large hardware losses this time. Of the 1 million units Microsoft is expected to have available at launch, I expect 80% of them will probably be the more expensive SKU, because that's what early adopters are going to want."
As for the higher end model, Gikas conceded that it could come in as low as $350, but $399 seems like the most probably price point. He stressed that the model will likely include "all the additional peripherals gamers would want to buy anyway," as well.
He also mentions in the article that XBox Live prices might increase a little, but not much.