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Google Maps prompts advertising on roofs
Posted: 2006-01-17 01:13pm
by Mr Bean
Linky
Blog wrote:Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall. Poynter Online talks about realtors tapping into satellite imaging tools. Google Maps Mania is running a log on map hacks, some of them by businesses. Scavengeroogle is an armchair scavenger hunt based on the service - you too can have people looking for your brand landmark (like, again, the Target stores). Here's a how-to on integrating Google Maps into your website .
Now that's handy! And very... VERY Ironic choice on the part of Target
Fixed the Link
~Faram
Posted: 2006-01-17 02:17pm
by Zac Naloen
Link doesn't seem to work dude.
Rooftop advertising is quite cool. not Very invasive.
Posted: 2006-01-17 02:23pm
by Lancer
*Incomming Laser Satellite Strike*
This is pretty amusing, and as long as it stays simple, it should do fine.
Posted: 2006-01-17 02:28pm
by Dalton
I smell bullshit.
Posted: 2006-01-17 02:29pm
by General Zod
Wouldn't the signs have to be freaking huge? The best something like Google Maps will give you from what I've seen is a blurry outline of the building in question. Enough to tell what it is, but not make out anything really specific or detailed, like a sign with letters.
Posted: 2006-01-17 02:53pm
by Adrian Laguna
Exept that a crimson bullseye doesn't have to be specific, or need letters, for you to know that you're looking at a Target store.
Posted: 2006-01-17 02:53pm
by Lancer
General Zod wrote:Wouldn't the signs have to be freaking huge? The best something like Google Maps will give you from what I've seen is a blurry outline of the building in question. Enough to tell what it is, but not make out anything really specific or detailed, like a sign with letters.
It really depends on what area you live in. Google maps has insane resolution for some areas (mostly urban), but in some rural zones, good luck getting a picture at all.
Oh, and consider how big your typical Target store is. The signs are freaking huge.
Posted: 2006-01-17 05:47pm
by Beowulf
Not exactly new. Signs have been put on roofs near airports for ages. That specific example is off the north end of runway 22R at O'Hare.
Posted: 2006-01-17 06:33pm
by Instant Sunrise
I wouldn't think that the images wouldn't be up-to-date enough for advertising. The photos of the area that I live in are from around the late summer, early fall of 2003.(construction dating)
Posted: 2006-01-18 09:23pm
by CelesKnight
I notice that there appears to be an airport nearby. Methinks that the author has deduced the wrong cause of the sign...
Posted: 2006-01-18 09:51pm
by DPDarkPrimus
Yeah, rooftop advertising is common near airports.
Posted: 2006-01-18 11:34pm
by Beowulf
CelesKnight wrote:I notice that there appears to be an airport nearby. Methinks that the author has deduced the wrong cause of the sign...
O'Hare Int'l. Runway 22R. See prev post.