Hey, anime fans, what about magical girl stuff and other high-school fantasy? I think we are focusing a bit too much on western urban fantasy.
Say, magical girls. Sailor moon, for example but practically the whole genre or any related genre. Why won't the girls tell their parents what's going on?
I think at this point we should try to make a list. I'll re-read the thread later and see if I missed anything.
Stuff I'd add to the list (would a mod want to keep such a list?). I have slayers in mind, in view of the original question, but I'm sure it applies to others:
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The masquerade actually ultimately serves good. The supernatural evil, if gone public, would be powerful for whatever reason. The good guys are the ones making/keeping the masquare, even if it hampers them short-term. A big example is "if you believe in it, you can make it stronger. If you are ignorant of it, it will be weaker or even powerless over you".
Or, say, if vampires became public, the problems that the slayers/hunters have, they would have worse. Imagine if the media learned of a real vampire, they would monitor him more than any intelligence agency would dare and every feeding would be a potential public lyncing. Or they are afraid that then everyone would want to become an immortal vampire and create a scenario like Daybreakers. Where everyone is a vampire and the last humans have just been drained of blood. Neither side wants that.
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Political problems. Even if the public and nation would accept slayers, there would be powerful political factions (like, say, the Vatican) that the slayers would have to fear or otherwise would have serious problems with. In this example, the Vatican has their own slayer-army and views any competition worse than the actual evil they are fighting.
So the slayers are working in the quiet to avoid getting tied down in that, viewing keeping the masquerade easier than fighting over territory. Extra points if both warring sides would rather keep it secret to avoid having too much sway from superiors and having too much bloodshed. Especially important if the enemy is supernatural.
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Cannot gather suitable evidence. They can find them and kill/hurt/handle them, but can't secure evidence of them. Or the evidence they can gather is weak. Ghost-hunting for example, especially if ghosts mess with modern electronics. Or real evidence is indistinguishable from genuine fakes.
An important element may be that it isn't a modern setting, so stuff like DNA analysis and such would not be possible proof.
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Secrecy is tied to power. Say, the slayers need a special power to allow them to do any slaying, but the source of that power does not want to become public and the given power is conditional to secrecy. If the slayers would go public, the power to battle evil would go away too.
An example is actually Young Wizards. Wizards are a secret on Earth because it is not sufficiently enlightened and the masquerade must be kept until it is. So its a rule they can't brake. That said, the books regularly feature the wizards struggling to keep this, in one case having what is halfway a parade in New York disguised as a film set to move a portal.
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The modern world left it behind. The slayers have been working so well that their once-public role has become defunct. There is no vampires for the vampire-slayer to kill, so why keep in paid? Why even believe vampires exist at all? With time, the fact became knowledge that became legend that became myth. There are so few vampires left around that the remaining slayers have to spend all their effort just to keep their tradition alive in case there
is a few left somewhere.
A good example would be dragon-slaying. No more dragons, no more mystical dragon-slayers with magic swords to kill them.
Geralt laments this in the Witcher, especially in the books although there is no masquerade.
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Community/cultural/government ordained secret. For whatever higher ideological, theological or cultural reason, it has been ordained by the worldly power to keep it secret. The reason may be good or bad, practical or very idealistic, but the slayers are stuck with it if they want to operate. They would want to make public, they would benefit their work but they can't go against the government enforcing secrecy.
Gargoyles had this with one community of gargoyles that lived in Japan. The community viewed them as part of themselves, so they kept them nice and safe with keeping them secret. In older times, the gargoyles would then also protect the community at night in exchange. Similar deals have happened elsewhere.
The movie
Trollhunter had this, where the government wanted to keep it a secret for whatever reason.
As for the Masquerade itself, lets take a look at the Dresden Files from the In-Universe reasons given earlier.
Erm, yes. The list was not for the Dresden files specifically. I was responding to a question asking for reasons for people like non-wizards keeping the conspiracy. I gave Dresden Files as an example for some of the effects, the reasons happening there too, but the list wasn't about him. Or people like him. More like Buffy-stlye slayers (or Blade). They are not really part of the conspiracy and would have reason to expose it, but don't.