Rye wrote:They've certainly not always been this powerful, prior to the neocons, the evangelicals taught their flock not to vote. Probably because they wanted to divorce themselves from secularity, and liberal sects. They only became this powerful in the 70s when the young neocons joined forces with several influential evangelical ministers, including...Pat Robertson. It's exactly neocon wording to view everything as a "war" and the USSR were godless communists, so it was easy to really the evangelicals under one banner. This is also why "right wing" has become synonymous with anti abortion, anti gay, pro faith based initiatives, and to a lesser extent, anti science rhetoric.
I have to disagree. First, the numbers were always there. The power was always there, it just wasn't being used. It's like an unflexed muscle.
And there was a reason for that. Prior to the sixties, they had by and large the society they wanted. Their values were largely reflected in the government. For example, the hardline anticommunism that you mentioned was only debated between Kennedy and Nixon to the degree of who was more anticommunist. It was the same as being anti-terrorist now.
Then the sixties came along, and suddenly things started going sideways. First the kids start having sex. Then... gasp... shock... QUEERS! In public!
Not only that, but the Democratic party started moving into advocacy for various groups and ideologies that they found abhorrent.
So all that potential strength was suddenly needed, because the power structures no longer reflected their values. I blame Robertson et al for fostering the 'War on (insert current deviancy from Christian orthodoxy here)' crusade mentality, but the mobs were just waiting to be summoned into being.
One interesting shift in their methodology is that they have by and large abandoned the 'silent majority' argument in order to better tap the 'poor, persecuted Christians' theme that serves them best and plays to their history.