I haven't read the whole thing yet, but it's off to a good start
EDIT: He likes words. Lots and lots of words. Be warned!
"People should buy our toaster because it toasts bread the best, not because it has the only plug that fits in the outlet" - Robert Morris, Almaden Research Center (IBM)
"If you have any faith in the human race you have too much." - Enlightenment
not bad. Brings up some interesting points but there are probably better pieces you can read on the subject. Still, its handy to have access to an entire book.