Master of Ossus wrote:Frankly, it's a lot more expensive to make high-quality beers than it is to make low-quality ones, and in the United States there are very few people who simply demand to have high-quality beers.
Also, though, there is a real aversion to marketing for high-quality beer-drinkers. I specifically recall a small-scale brewing company that had cultivated a loyal group of customers for years by making superb beers and asking premium prices. It had a regular distribution chain and everything. Then the owner died and passed the company on to his son, who immediately changed the brewing process and came on with a set of advertisements as follows: "Some beers are made for the discriminating palate. They use top-quality ingredients, hand-selected by master brewers to deliver the ultimate experience to drinkers. THIS IS NOT ONE OF THEM." They went out of business within months.
Sounds pretty stupid to me. Of course, i wouldn't care if every beer in the world disappeared tomorrow, except that it is used in some pretty good-tasting dishes (beer-fried chicken, as an example).
If you think about it, its kinda sick. You know what alcohol is? ethanol, C2H5OH. Which is also an additive in gasoline, similar to MBTE or tetraethyl lead. And it's a fuel in its own right - some cars can even burn it (or can be jerry-rigged to burn it). Ethanol is a hydrocarbon, just like such products as gasoline, motor oil, rubbing alcohol, farts, plastics, and wax. None of which are edible or drinkable. And we're not talking small quantities - 100-proof whiskey is 50% by mass ethanol. Assuming 1 gram per mililiter (a rough guess, based on water), every 30 mL shotglass is going to have roughly 15g ethanol. Someone who drinks 10 shots and gets hammered has drunk 150 g / 150 mL of a chemical that is also a gasoline additive.
Then again, it's sick to think of how they make cheese, meats, soy sauce, and a lot of 'edible' products as well, so maybe it's not so bad after all. But then, you'd have to drink a LOT of soy sauce to get hammered, and you'd probably die of high blood pressure long before then.