Wingnut anti-Subaru campaign for courting gay market

Hamel · Post by **Hamel** » 2004-12-26 08:02am

You'll love the Freeper quotes at the end

Wingnut anti-Subaru campaign for courting gay market
by pamindurham
Sat Dec 25th, 2004 at 05:50:23 PST

OK, I know it's a lesbian stereotype to drive a Subaru, but we support the gay-friendly car company. Subaru's reputation has finally caught notice with the wingnuts, too. It looks like the "Concerned Women of America" wants to punish them (and Avis). [We also own a Ford Focus wagon -- that company earns their wrath as well) -- nah, nah Concerned Women for America.]

Read the release after the jump -- it gives you all the reasons why you should contact Subaru and Avis to thank them for their willingness to court the gay market. I also included some Actual Freeper Quotes(TM) on the story.

Concerned Women for America press release:
It's important to give credit where it's due. So car buyers should know that Subaru takes its role as the most pro-homosexual car company very seriously.

In fact, the company bought a four-page, four-color pullout section in the December 21, 2004, The Advocate magazine, surrounding a celebration of 11 "People of the Year" selected by the magazine since 1990. Honorees include V. Gene Robinson (December 23, 2003), the homosexual Episcopal bishop; Rosie O'Donnell (January 21, 2003); George Michael (January 19, 1999), following Michael's arrest for lewdness in a Beverly Hills restroom, and former Gay and Lesbian Task Force leader Urvashi Vaid and the late artist Robert Mapplethorpe (both December 18, 1990).

...As for Subaru, the fourth page includes this summary:
"Subaru of America celebrates ten years of support for the gay and lesbian community.

First national automaker to sponsor the Human Rights Campaign
First automaker to extend domestic partner benefits to all employees
Featured on The L Word [Showtime's lesbian drama]
Recipient of the Los Angeles Gay and Lesbian Center's Corporate Leadership Award
First automaker to insert custom creative in gay media
Founding sponsor of the Rainbow Endowment, whose Visa Rainbow Card has raised more than $1.5 million for health, civil rights and cultural causes
Sponsor of numerous gay and lesbian cultural and athletic events
Presenting sponsor of the 2004 AIDS LifeCycle."

Sample ads from past campaigns are pictured, including one with a photo of a Subaru wagon with the slogan above it: "It's Not a Choice. It's the Way We're Built."

In 2001, all three major domestic auto companies - General Motors, Ford and Chrysler - adopted "domestic partner" benefits, with Ford earning a 100% rating this year from the Human Rights Campaign as one of the most "gay-friendly" companies in the U.S.

Not to be outdone, Avis, the rental car agency, purchased a two-page, inside cover ad in the January/February OutTraveler, a companion edition to Out magazine. The ad shows a man with his arms around another man, kissing him on the cheek, with this text:
"For over a decade, Avis has automatically included domestic partners as additional drivers in the U.S. No extra fees charged, no questions asked. And now, we're coming out in grand style, including domestic partners as additional drivers internationally. So go ahead, take a spin."

While voters are moving to strengthen marriage laws, and parents are fighting to keep homosexual propaganda out of the schools, many of America's corporate titans have gone pell-mell for the rich, niche, homosexual market. In fact, the Human Rights Campaign calls corporate America "the driving wheel" of homosexual activism.

...You can also respectfully let companies know how you feel about their sponsorship of homosexual activism. It helps the most to contact local dealers, but it's also good to contact the company.

Customer Service: 1-800-SUBARU3
Eastern Hours: 8:30 - 5:00 Monday-Thursday, 10:30 - 5:00 Friday
Central Hours: 8:30 - 5:00 Monday-Thursday, 9:30 - 4:00 Friday
Mountain Hours: 7:30 - 4:00 Monday-Thursday, 8:30 - 3:00 Friday
Pacific Hours: 7:30 - 4:00 Monday-Thursday, 7:30 - 2:00 Friday

Written correspondence can be sent to:
Subaru of America, Inc.
Subaru Plaza
P.O. Box 6000
Cherry Hill, NJ 08034-6000
Attn: Customer/Dealer Services
Subaru of America, Inc. does not include Canada, but Subaru Canada, Inc. can be visited at www.subaru.ca.

E-mail Subaru

Contact Avis
Avis reservations/comment line: 1 800 230 4898 (United States)
1 800 272 5871 (Canada)
had to include Actual Freeper Quotes(TM) on this one...

"Subaru? I always thought faggots liked VW Cabriolets. "

"Subaru must also be promoting the Aids Epidemic then."

"I thought about buying one of their wagons a few years ago until I saw the $25,000 sticker price... for a compact wagon! At that price I could buy a MUCH nicer car from a company that doesn't cater to the fudge packers."

"Shut up! Shut up shut up shut up! (Capriole hides her face in her hands) I bought a Subaru Outback station wagon a couple of years ago because it could carry my kids and a lot of our camping/reenacting/horseback riding gear, go through difficult country with some ground clearance and four-wheel-drive capability, and get much better gas mileage than an SUV that cost the same ($21.5K). And now, despite the NRA, foxhunting, and Confederate First National decals on the back, everybody thinks I'm a lesbian! AAAUGH! Guess I could always trade it in on an F-250 pickup, but then they'd be CONVINCED that I'm a lesbian. I can't win."

"New sales slogan "Subaru; The car most likely to get rear-ended in."

"Cars are not just four wheels, they make a statement. This tells us subaru=homo."

Yaaaar, I formatted this as best I could. Highlight the text to find inviso-links.

HemlockGrey · Post by **HemlockGrey** » 2004-12-26 09:20am

This is why I love it when idiot conservative bloggers and pundits quote the Democratic Underground in order to attack liberals, because there's so much more idiotic shit on their very own side.

nd now, despite the NRA, foxhunting, and Confederate First National decals on the back, everybody thinks I'm a lesbian! AAAUGH! Guess I could always trade it in on an F-250 pickup, but then they'd be CONVINCED that I'm a lesbian. I can't win."

If you have Confederate First Nation decals, I don't think you can win at life.

I suppose we all ought to express our thanks to Suburu for not succumbing to the idiocy of modern America.

HemlockGrey · Post by **HemlockGrey** » 2004-12-26 09:23am

In fact, I don't give money to the Salvation Army precisely because of their bigoted views on homosexual marriage.

Hamel · Post by **Hamel** » 2004-12-26 09:53am

HemlockGrey wrote:This is why I love it when idiot conservative bloggers and pundits quote the Democratic Underground in order to attack liberals, because there's so much more idiotic shit on their very own side.

nd now, despite the NRA, foxhunting, and Confederate First National decals on the back, everybody thinks I'm a lesbian! AAAUGH! Guess I could always trade it in on an F-250 pickup, but then they'd be CONVINCED that I'm a lesbian. I can't win."
If you have Confederate First Nation decals, I don't think you can win at life.

I suppose we all ought to express our thanks to Suburu for not succumbing to the idiocy of modern America.

Freeperville is ran like Stormfront-lite, with thinly veiled racism towards blacks if they aren't rich conservatives. DU has some conspiracy theorist kooks who think Bush orchestrated 9/11. That's it. The majority of FR posters think Clinton is a rapist, Hillary was involved in Vince Foster's death, Saddam was behind OKC, and having sex with farm animals is the shiznit. kidding, I hope.. They coddle nuts with violent fantasies, get involved with peoples' personal lives to threaten them or get someone fired from his job. And look what happens everytime they organize one of their balls or other gettogethers. Money ends up missing and RimJob's wallet gets fatter.

Hamel · Post by **Hamel** » 2004-12-26 09:55am

Ran should be run, goddammit

Lord Poe · Post by **Lord Poe** » 2004-12-26 11:33am

I thought there was a reason why the lumbar support on the driver's side was in the seat and not in the back rest...

Glocksman · Post by **Glocksman** » 2004-12-26 12:50pm

Damn!

I always thought Subaru was the choice of the Birkenstock & Beans crowd.

I wouldn't buy one, but that's because Subaru doesn't make RWD V8's.

TrailerParkJawa · Post by **TrailerParkJawa** » 2004-12-26 05:19pm

I'm looking to buy a Subaru in the near future. I can't say I've ever gotten the impression they were for gays. The WRX is for performance minded drivers. The wagons are for the outdoor / skiers types. I don't see a car for gays, I see a reliable AWD vehicle that is affordable.

Knife · Post by **Knife** » 2004-12-26 05:40pm

Ok, how the hell do these things *trends/markets* get going. Why is a subaru a 'lesbian' car? I don't get it. How do you market a car to the gay comunity?

Wicked Pilot · Post by **Wicked Pilot** » 2004-12-26 05:41pm

I thought Lesbians liked Jeeps and Hummers.

Knife · Post by **Knife** » 2004-12-26 05:42pm

Wicked Pilot wrote:I thought Lesbians liked Jeeps and Hummers.

The sick side of me would think they'd like Harley's.

Robert Treder · Post by **Robert Treder** » 2004-12-27 02:14am

Speaking as someone who drives a Subaru and lives in the "gayest" metropolitan area in the world, I can honestly say that I have never heard of Subaru as being identified with homosexuality. Mazda Miata, sure, that's for flamers, but Subaru? These rabid conservatives are just making shit up (not that that should surprise me).

Well, anyways, Subaru is a kick-ass car company, because they make kick-ass cars, and if they really do support homosexuals more than other car companies do, then they kick ass for that too.

Chardok · Post by **Chardok** » 2004-12-27 07:01am

The going stereotype is that subaru outbacks (Cars I happen to REALLY like) are gay. *shrug* whatever. I still want one.

Post by **Coyote** » 2004-12-27 07:16am

I never heard this stereotype. It sounds, well, damnfool stupid. Most of the gays I knew drove Nissans.

But the reason any car company would target gays and lesbians is because they're a bunch of DINKs: Double Income/No Kids (what were you thinking?)...A social group with a lot of disposable income.

But I have to wonder... why would someone with a "Confederate Nation" decal be driving a Subaru (Gawd-damned fureign car) in the first place?

Xenophobe3691 · Post by **Xenophobe3691** » 2004-12-27 08:10am

Coyote wrote:I never heard this stereotype. It sounds, well, damnfool stupid. Most of the gays I knew drove Nissans.

But the reason any car company would target gays and lesbians is because they're a bunch of DINKs: Double Income/No Kids (what were you thinking?)...A social group with a lot of disposable income.

But I have to wonder... why would someone with a "Confederate Nation" decal be driving a Subaru (Gawd-damned fureign car) in the first place?

Why would they drive a Ford or Chevrolet? If they had their choice, those cars would be "Gawd-damned fureign" too.

I think it's because they're cheap and they're too poor and stupid to afford more, but I just live in Central Florida