The Death Star Lives!!!
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The Death Star Lives!!!
COMMENCE PRIMARY IGNITION
The new AT&T logo utterly strips my breath away. This is by far the best logo design for a major American corporation since Paul Rand's 1996 ill-fated Enron logo. Not only did the designer preserve the classic "Death Star" created by Saul Bass in the early 1980s, as well as equities from the earlier AT&T wordmark, they brought it to life in stunning 3D. I cannot help but be reminded of the DS2 in orbit of Endor, I feel as though at any minute this logo might leap from my screen and fire its superlaser to produce Calamari Fritti.
Gary Forsee, the CEO of Sprint, which recently came out with an appalling new logo design, must be going "That's no logo, that's a battlestation!"
As a brand consultant, I also cannot help but admire the "Your World. Delivered" positioning statement.
In a sense, this design actually depresses me, because I cannot deny that it is far superior to much of my own design work (which previously I thought was industry-leading). However, no time to sit around crying about it, but rather, to take inspiration from it, and try to best it!
The new AT&T logo utterly strips my breath away. This is by far the best logo design for a major American corporation since Paul Rand's 1996 ill-fated Enron logo. Not only did the designer preserve the classic "Death Star" created by Saul Bass in the early 1980s, as well as equities from the earlier AT&T wordmark, they brought it to life in stunning 3D. I cannot help but be reminded of the DS2 in orbit of Endor, I feel as though at any minute this logo might leap from my screen and fire its superlaser to produce Calamari Fritti.
Gary Forsee, the CEO of Sprint, which recently came out with an appalling new logo design, must be going "That's no logo, that's a battlestation!"
As a brand consultant, I also cannot help but admire the "Your World. Delivered" positioning statement.
In a sense, this design actually depresses me, because I cannot deny that it is far superior to much of my own design work (which previously I thought was industry-leading). However, no time to sit around crying about it, but rather, to take inspiration from it, and try to best it!
"Here's a nickel, kid. Get yourself a better computer."
- Brother-Captain Gaius
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Look at the size of that thing!
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EBC - "What? What?" "Tally Ho!" Division
I wrote this:The British Avengers fanfiction
"Yeah, funny how that works - you giving hungry people food they vote for you. You give homeless people shelter they vote for you. You give the unemployed a job they vote for you.
Maybe if the conservative ideology put a roof overhead, food on the table, and employed the downtrodden the poor folk would be all for it, too". - Broomstick
EBC - "What? What?" "Tally Ho!" Division
I wrote this:The British Avengers fanfiction
"Yeah, funny how that works - you giving hungry people food they vote for you. You give homeless people shelter they vote for you. You give the unemployed a job they vote for you.
Maybe if the conservative ideology put a roof overhead, food on the table, and employed the downtrodden the poor folk would be all for it, too". - Broomstick
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Two more links for those wishing to enhance their corporate wankage:
http://www.sbc.com/Common/files/sig/att ... p]vertical
http://www.sbc.com/Common/files/sig/att ... horizontal
The above images are very large, and are not yet accessible via conventional navigation due to a stupid hyperlink error on the part of some random webmaster.
http://www.sbc.com/Common/files/sig/att ... p]vertical
http://www.sbc.com/Common/files/sig/att ... horizontal
The above images are very large, and are not yet accessible via conventional navigation due to a stupid hyperlink error on the part of some random webmaster.
"Here's a nickel, kid. Get yourself a better computer."
- Spanky The Dolphin
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Yes, it was the Saul Bass who created that logo. The same one who did the classic film posters in the 1950s for titles such as Vertigo and Anatomy Of A Murder. He was rather good. One colleague of mine in the industry actually worked at his studio in the early 1980s at the time of the creation of the original AT&T Death Star.
Basically, the core creative credit for the new AT&T logo goes to Saul Bass, as the key visual idea is still his. What this redesign amounts to is a new interpretation and modernization of his original idea, and in my opinion, it is rather brilliant.
Basically, the core creative credit for the new AT&T logo goes to Saul Bass, as the key visual idea is still his. What this redesign amounts to is a new interpretation and modernization of his original idea, and in my opinion, it is rather brilliant.
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Yes quite. He was rather talented. He also created the classic Bell System logo, the United "U" logo and the rather garish 1970s liveries for United, Continental and Frontier Airlines. Ultimately his 1970s corporate identity work did not age well; viewed today it strikes one as hideously dated, and his clients in the 1970s have required constant attention from corporate identity consultants since. The United U has lasted, but the livery has had to be revised twice, and much of his other CI work from the period is gone altogether.
His graphics design work for the Bell System remains a notable exception. The Bell logo remains in varying degrees of use across the former Bell System to this day, Verizon uses it on their payphones, BellSouth still uses it as part of their corporate identity, and so on. His AT&T logo was a true classic, but unfortunately that brand identity was tarnished by two decades of mediocre (if not abysmal) performance from the post-divestiture AT&T. The new logo signifies the relaunch of the AT&T brand, and helps to purge it of the negative equities it has acquired after what amount to 20 years of commercial disaster.
His graphics design work for the Bell System remains a notable exception. The Bell logo remains in varying degrees of use across the former Bell System to this day, Verizon uses it on their payphones, BellSouth still uses it as part of their corporate identity, and so on. His AT&T logo was a true classic, but unfortunately that brand identity was tarnished by two decades of mediocre (if not abysmal) performance from the post-divestiture AT&T. The new logo signifies the relaunch of the AT&T brand, and helps to purge it of the negative equities it has acquired after what amount to 20 years of commercial disaster.
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- Spanky The Dolphin
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Nostalgia is understandable. However, at the very least, I'm sure we can all agree that the new logo is better than SBC's horrific logotype, which, were it not for the wise decision to retain and modernize the AT&T brand, would have replaced the AT&T logo.
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Re: The Death Star Lives!!!
Juxtaposed with the new Death Star logo, I can't help reading that statement as "Your World = Fucked!"RThurmont wrote:As a brand consultant, I also cannot help but admire the "Your World. Delivered" positioning statement.
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wilfulton on Bible genetics: "If two screaming lunatics copulate in front of another screaming lunatic, the result will be yet another screaming lunatic. "
SirNitram: "The nation of France is a theory, not a fact. It should therefore be approached with an open mind, and critically debated and considered."
Cornivore! | BAN-WATCH CANE: XVII | WWJDFAKB? - What Would Jesus Do... For a Klondike Bar? | Evil Bayesian Conspiracy
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"you guys are fascinated with the use of those "rules of logic" to the extent that you don't really want to discussus anything."- GC
"I do not believe Russian Roulette is a stupid act" - Embracer of Darkness
"Viagra commercials appear to save lives" - tharkûn on US health care.
http://www.stardestroyer.net/Mike/RantMode/Blurbs.html