Faking an entire company...

[Uraniun235]

NEC finds itself competing with... itself?

Next step in pirating: Faking a company
By David Lague International Herald Tribune
FRIDAY, APRIL 28, 2006

BEIJING At first it seemed to be nothing more than a routine, if damaging, case of counterfeiting in a country where faking it has become an industry.

Reports filtering back to the Tokyo headquarters of the Japanese electronics giant NEC in mid-2004 alerted managers that pirated keyboards and recordable CD and DVD discs bearing the company's brand were on sale in retail outlets in Beijing and Hong Kong.

Like hundreds, if not thousands, of manufacturers now locked in a war of attrition with intellectual property thieves in China, the company hired an investigator to track down the pirates.

After two years and thousands of hours of investigation in conjunction with law enforcement agencies in China, Taiwan and Japan, the company said it had uncovered something far more ambitious than clandestine workshops turning out inferior copies of NEC products. The pirates were faking the entire company.

Evidence seized in raids on 18 factories and warehouses in China and Taiwan over the past year showed that the counterfeiters had set up what amounted to a parallel NEC brand with links to a network of more than 50 electronics factories in China, Hong Kong and Taiwan.

In the name of NEC, the pirates copied NEC products, and went as far as developing their own range of consumer electronic products - everything from home entertainment centers to MP3 players. They also coordinated manufacturing and distribution, collecting all the proceeds.

The Japanese company even received complaints about products - which were of generally good quality - that they did not make or provide with warranties.

NEC said it was unable to estimate the total value of the pirated goods from these factories, but the company believed the organizers had "profited substantially" from the operation.

"These entities are part of a sophisticated ring, coordinated by two key entities based in Taiwan and Japan, which has attempted to completely assume the NEC brand," said Fujio Okada, the NEC senior vice president and legal division general manager, in written answers to questions.

"Many of these entities are familiar with each other and cooperate with each other to develop, manufacture and sell products utilizing the NEC brand."

NEC declined to identify the companies for legal reasons.

Officials from branch offices of the Chinese State Administration of Industry and Commerce in southern China confirmed that counterfeit goods carrying the NEC brand had been seized in raids on a number of factories and that investigations were continuing.

Some technology companies have been criticized for piecemeal and half- hearted attempts to protect their intellectual property, but Okada said NEC was prepared to take proactive measures to defend its brand.

NEC had not previously made public the piracy in order not to compromise its investigation.

NEC said it would continue collecting evidence to support further criminal complaints. It was also planning to start civil lawsuits against some factories while negotiating with others.

Steve Vickers, president of International Risk, a Hong Kong-based company that NEC hired to investigate the piracy, said documents and computer records seized by the police during the factory and warehouse raids had revealed the scope of the piracy.

These records showed that the counterfeiters carried NEC business cards, commissioned product research and development in the company's name and signed production and supply orders.

He said they also required factories to pay royalties for "licensed" products and issued official-looking warranty and service documents.

Some of the factories that were raided had erected bogus NEC signs and shipped their products packaged in authentic looking boxes and display cases.

NEC said about 50 products were counterfeited, including home entertainment systems, MP3 players, batteries, microphones and DVD players.

Many of these pirated items were not part of the genuine NEC product range.

The investigation also revealed that fake goods from these factories were on sale in Taiwan, mainland China, Hong Kong, Southeast Asia, North Africa, the Middle East and Europe.

In some cases, they were being sold alongside legitimate NEC products in retail outlets.

Vickers, a former senior Hong Kong police officer, said he believed that the NEC case demonstrated how piracy is evolving from opportunistic and often shoddy copying of branded goods to highly coordinated operations.

"On the surface, it looked like a series of intellectual property infringements, but in reality a highly organized group has attempted to hijack the entire brand," he said. "It is not a simple case of a factory knocking off a branded product. Many of them have been given bogus paperwork that they say gives them the right to do it."

An official for a Chinese economic inspection team in Zhuhai in the southern Chinese province of Guangdong, who would give his name only as Zeng, said the managers of one factory that had been raided insisted they had a license to manufacture NEC goods.

He said that Chinese officials were seeking clarification from NEC and that the investigation was continuing.

The counterfeiting attack on the NEC brand comes as the Chinese government is coming under intense international pressure to crack down on rampant intellectual property theft. The U.S. government and American businesses complain that the Chinese efforts to combat piracy have so far been ineffective.

Gregory Shea, president of the U.S. Information Technology Office in Beijing, which represents more than 6,000 technology companies, said it was clear that the top Chinese leaders understood that intellectual property rights contributed to economic growth.

"We commend that, but we do recognize nonetheless that the situation is not improving on the ground," he said. "It has not turned the corner."

In response to the losses suffered by Japanese companies, Tokyo has called on China to crack down on piracy.

Japan last year joined the United States in filing a formal request under World Trade Organization rules calling on Beijing to detail efforts it was making to enforce intellectual property rights.

But piracy experts say privately that strained Chinese-Japanese ties complicate Tokyo's efforts to support Japanese companies operating in China.

While intellectual property violations continue, there are clear signs that China is responding to international pressure.

In the lead-up to the visit of the Chinese president, Hu Jintao, to the United States this month, Beijing began a publicity campaign to draw attention to what it said was an intensified crackdown on intellectual property theft.

And, while Hu toured technology companies in the United States, the Chinese leader reinforced this message.

After a visit to the Microsoft headquarters in Seattle on April 18, Hu said the protection of intellectual property was crucial for China's future.

"It is necessary to create a favorable investment environment, good and fast development, and for China's own innovative capability," he said. "We take very seriously our promises to enforce our laws on this issue."

Senior Chinese officials acknowledge that trademark violations occur, but they argue that local manufacturers were sometimes duped into producing pirated goods.

At a media briefing in March, the Chinese deputy minister for customs, Gong Zheng, said many factories produced goods under license to be exported and sold under a company's brand.

"Its easy for them to be deceived or lured by foreign traders to manufacture and export infringing goods," he said.

Vickers agreed that Chinese factories were often just part of the problem.

"The factory in China sometimes appears to be the bad guy, but often the bad guy is someone behind the scenes and they are often not in China," he said.

The first phase in NEC's effort to disrupt the counterfeiters began early last year when evidence that the piracy was coordinated from Taiwan was handed over to authorities on the island.

Prosecutors in the southern city of Kaohsiung issued warrants for the local police to raid a warehouse and offices in the area where investigators seized 60 pallets of counterfeit goods, mostly audio products, carrying the NEC brand.

Evidence collected in these raids also implicated factories in mainland China, according to people familiar with the investigation in Taiwan.

Officials at the Kaohsiung District Court said the case was still under investigation.

Beginning in November, the Chinese economic authorities coordinated further raids on nine factories in the cities of Guangzhou, Zhongshan, Zhuhai and Shenzhen in Guangdong Province.

Vickers said many multinational companies were now facing similar challenges to NEC as piracy expanded and became better organized.

"The reality is that factories in China will produce what they are asked to produce," he said. "The challenge is finding out who placed the orders and who funded it."

[RThurmont]

I would argue that if NEC was a properly managed brand, this type of wholesale piracy would be non-existant. It really says something about the distinctiveness of your products when someone can counterfeit your entire company, using their own designs, and pass it off as your brand.

[Faram]

This is more news than G&C

[SirNitram]

This level of piracy is simply staggering. And I know all too well that each advance in technology means new opportunities for the criminal mind. This of course begs the terrifying question: For profit or prestige, what is the next step up?

[Plekhanov]

I would argue that if NEC was a properly managed brand, this type of wholesale piracy would be non-existant. It really says something about the distinctiveness of your products when someone can counterfeit your entire company, using their own designs, and pass it off as your brand.

Oh come off it just look at the products mentioned in the article:

“keyboards and recordable CD and DVD discs”

“home entertainment systems, MP3 players, batteries, microphones and DVD players.”

Those products are generic remove the logos off most of them in you local store and you’d be hard pushed to tell a Panasonic for a Sony, a Sony from a Philips, a Philips from an LG, and LG from an NEC…

[FTeik]

This level of piracy is simply staggering. And I know all too well that each advance in technology means new opportunities for the criminal mind. This of course begs the terrifying question: For profit or prestige, what is the next step up?

The faking of governments.

In a surprising move the government of Taiwan has announced its return to the chinese motherland.

[Rogue 9]

If they were going to R&D their own stuff, and it wasn't shitty, why'd they even bother?

[Lancer]

If they were going to R&D their own stuff, and it wasn't shitty, why'd they even bother?

As a generic, they'd have to have lower prices to be able to compete. However, if they knock-off a brand-name product, they would be able to sell them for much higher prices than they otherwise would.

[Jawawithagun]

If they were going to R&D their own stuff, and it wasn't shitty, why'd they even bother?

Because by stealing a big name and using it they gain instant consumer recognition, access to markets that would be closed to a generic producer, have greater leeway in the prices they can ask...

[RThurmont]

Still, I don't get why they knocked off NEC's brand, unless NEC is viewed with much greater respect in the Chinese market than it is in the US market. Ripping off Philips or Sony would strike me as a more logical move...the difference being akin to making a copy of a BMW or Mercedes versus making a copy of a Daewoo. If you're going to pirate an entire company, I think you should at least make sure your victim is interesting.

[Gil Hamilton]

I think that is the point. If your victim is interesting, chances are people are going to notice your trick alot quicker. To use your analogy, a knock-off BMW has a much greater chance of being noticed as a knock-off than a knock-off Daewoo.

[Darth Wong]

On some level, you have to admire their audacity.

[Jalinth]

Still, I don't get why they knocked off NEC's brand, unless NEC is viewed with much greater respect in the Chinese market than it is in the US market. Ripping off Philips or Sony would strike me as a more logical move...the difference being akin to making a copy of a BMW or Mercedes versus making a copy of a Daewoo. If you're going to pirate an entire company, I think you should at least make sure your victim is interesting.

But NEC does have some name recognition that brand X doesn't. So if a generic good-quality DVD player sells for $50 in the market, using the NEC name might let you get $60 or $70 for exactly the same thing. Nice profit boost. Same thing with volume. If you can get an extra 15% in sales because of a brand name for free (after all, you aren't paying to maintain the brand or any overhead), again that helps nicely with profits.

So the ripping off does make sense. I'll give them credit for audacity.

[Phantasee]

That's amazing.

Why didn't I think of that?

But you'd think that the company would have noticed sooner...I mean, it's not like their employees don't shop or something. Wouldn't someone who worked for NEC notice that there's all this stuff that's not NEC?


I thought it was amusing that I'm reading this on an NEC MultiSync 75 monitor. Or is it?