Nephtys wrote:There's a way to kill the Stigma: Reverse a long, long chain of cultural views of professionals.
Think of it like this. When in US History, classes, culture or whatnot have the skills of an elite been portrayed as 'creating' the country, instead of 'the hard work of common folk'? The only time I can think of is the turn of the century Industrial explosions, where Rockafeller and Vanderbilt and whatever were heralded as captains of Industry. Note then that it soon became soured with bad conditions then and the Depression.
When on Earth have science, math, medical, etc people in common media been portrayed as anything but a nerd of some kind, or at best, a soft-spoken non-confrontational individual, or some arrogant prick?
Etc. You need more Einsteins about, who are both real scientists and celebrities. We really don't need kids idolizing Paris Hilton, any band member, or most athletes.
Oh, there was a period in the 50s and 60s when scientists were actually portrayed popularly as either heroes or important to the heroes. Two classic SF films of the era,
War Of The Worlds and
Earth V. The Flying Saucers have physicists as the heroes (though in the former, Gene Barry is rendered unable to do anything because of a fear-crazed mob). The TV series (and earlier movie)
Voyage To The Bottom Of The Sea featured a central character who was not only a military officer but the builder of the advanced submarine
Seaview. Wehner Von Braun practically had his own TV show within a Disney show. A good number of movies of the era also had your bog-standard evil scientists, of course, but the 50s was when we were scared shitless that the Soviets were surpassing us technologically so there actually was a serious drive to popularise science and education to encourage the young to take up these fields. In the 60s, the space programme was running hot and we were headed for the moon, so scientists and astronauts still carried a lot of popular clout. The 70s were the turning point when the popularity of the sciences and scientists began to erode again and Neo-Luddism began its rise. Today, things are about at their nadir as far as the perceived value of education and the sciences are reckoned and I have to wonder if the trend has yet to hit bottom.