According to one senior executive of the country’s largest commercial television channel, Fuji TV, families who used to tune in to its colourful diet of soap operas, panel games and comedy variety shows may, instead, be drifting away and choosing to spend the same, economically-critical “golden hour” time playing on their Wii.
His comments come as Japanese television executives are reeling in horror at recent figures from Japan’s audience-tracking firms: last week was the first in nearly two decades where no single show on any commercial station attracted more than a 9 per cent audience share.
“The quality of programming has always been a little cyclical in Japan, but there has never been a period of decline like the one we are seeing now. There are outside factors at work. One is people watching TV on their cell phones where we can’t track them, but the really big factor is the time people are spending on the Wii,” an executive of TBS, another major commercial channel, said. He added that the “theft” of audiences was taking place because television producers and programming directors were used only to the idea of competing for time with other channels.
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He went on to say that, as a competitor for prime time, the Wii had yet to show its mettle in the face of a true rivalry. Major sports events, such as the Olympic Games, football World Cup or even the Japanese baseball season finale, have not yet joined the battle for the attention of Japan’s families.
Investors have already shown their excitement over the Wii, despite the fact that it has yet to produce a range of titles that appeal to so-called “hard-core” games enthusiasts. Nintendo’s stock has soared of late and the company now commands a greater market capitalisation than Sony – a rival that has a massive portfolio of businesses and eight times the global revenues of Nintendo.
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Analysts at Nomura, for example, pin high hopes on a forthcoming Wii game with the working title of “Wii Health”. The game is expected to offer its users a full range of workouts and fitness activities using the motion-sensitive controller; it is also expected to snatch market share from the many fitness and health shows that dominate the daytime television schedules. Given the versatility of the Wii controller – it could simulate any kitchen utensil from a fish slice to an egg whisk – the Wii might also stage an assault on that bastion of prime-time Japanese television, the celebrity chef cookery show.
Japanese television, the newest victim of Nintendo's Wii
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Japanese television, the newest victim of Nintendo's Wii
See how I followed the style guide?
Or they could get in on the Wii bandwagon and release episodic minigames on the shop channel. Differently themed, of course.
That would be cool.
That would be cool.
"The surest sign that the world was not created by an omnipotent Being who loves us is that the Earth is not an infinite plane and it does not rain meat."
"Lo, how free the madman is! He can observe beyond mere reality, and cogitates untroubled by the bounds of relevance."
"Lo, how free the madman is! He can observe beyond mere reality, and cogitates untroubled by the bounds of relevance."
