It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.
Logo embarrassment at OGC causes office sniggers
The logo, as it was meant to be seen, rather than at a 90 degree angle
The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.
Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.
According to insiders, the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.
Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay within days.
A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”
The OGC was created in the early days of the Blair Government when the premier brought in Peter Gershon from GEC Marconi to improve spending efficiency.
His Gershon Report recommended the creation of the OGC and he became its chief executive for its first four years.
OGC now has a staff of 564 with a head office in Norwich and other branches in London, Leeds and Edinburgh. Brand expert Michael Hamilton said while the logo’s double-entendre was probably not deliberate, it could prove an added bonus for OGC.
“They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.”
And here is the logo on it's side.
If I didn't know there was something I'd never of seen it.
A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”
*snickers*
Seriously though, how in the fuck did it cost £14,000 to "create" what is basically a stylised presentation of the letters O, G, and C?
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This is the price of war,
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And we risk all that is pure..." - Angela & Jeff van Dyck, Forever (Rome: Total War)
"On and on, through the years,
The war continues on..." - Angela & Jeff van Dyck, We Are All One (Medieval 2: Total War)
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I understand that logo companies really gouge for that sort of stuff. They may also be referring to the costs of getting all of their pens and such monogrammed.
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A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”
*snickers*
Seriously though, how in the fuck did it cost £14,000 to "create" what is basically a stylised presentation of the letters O, G, and C?
They had to try out 150 or so other versions until the customer was satisfied, knew that from the beginning and therefore set the price in this range before taking the job?
Vendetta wrote:Richard Gatling was a pioneer in US national healthcare. On discovering that most soldiers during the American Civil War were dying of disease rather than gunshots, he turned his mind to, rather than providing better sanitary conditions and medical care for troops, creating a machine to make sure they got shot faster.
Hawkwings wrote:So when do we start the SDN Logo Company?
We already do. I can personally guaruntee that this act was brought about under the authority of SDN's Evil Brit Conspiracy, and since there's no evidence of them doing it, it's clearly evidence of their cunning plans.
It seems that many logo designers in London, like most modern artists, are overpaid bullshiters, I can make a better logo with a biro and few pieces of papers. Why the ridiculous amount of money?
Big Orange wrote:It seems that many logo designers in London, like most modern artists, are overpaid bullshiters, I can make a better logo with a biro and few pieces of papers. Why the ridiculous amount of money?
It's a superficial business for a superficial product, however that superficial product is going to go on a lot of things and be seen by a whole lot of people. A logo company wants another company to really pay them when they're going to hold such influence in that business' affairs.
Plus they have to pay for their image too (since that's what their business model literally is) so that means they need loads of crazy office furniture to encourage creativity and impress clients, and iMacs and illustrator packages. It's sort of a consequence of bourgeois decadence and the willingness of people to shell out money for prestige rather than product.
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I assume that part of that cost was in making all the mugs, keyrings, and mousemats with the logo on em.
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