I see this as a smart move on Obama's partIn an attempt at counter-programming John McCain's nomination acceptance speech, Barack Obama has agreed to appear tomorrow on The O'Reilly Factor, a popular programme on Rupert Murdoch's Fox News channel.
The Obama interview comes after months of behind-the-scenes peacemaking between the candidate and the Fox News chief Roger Ailes -- talks brokered by Murdoch himself. Widespread Democratic concern over the Murdoch channel's conservative slant had fuelled a de facto boycott of Fox News by the Obama camp.
Ailes told the Washington Post that Obama's concern during their face-to-face meeting was simple. "I just want to know if I'm going to get a fair shake from Fox News channel," he recalled the Democratic senator saying.
No matter how Obama handles an encounter with Bill O'Reilly, a programme host with a penchant for putting guests on the spot, the interview is sure to distract some attention from McCain's acceptance speech.
McCain embarked on effort to pull focus from Obama's convention speech last week, running a congratulatory advert that featured the Republican nominee speaking directly into the camera to his opponent.
While Obama warms to Fox News, no signs of a similar détente are appearing at the MSNBC network, which McCain and other high-profile Republicans have accused of favouring the Democratic nominee.
McCain's campaign manager, Rick Davis, wrote a letter to the president of MSNBC parent network NBC to protest against what he called "irresponsible" coverage of the Republican candidate.
Ailes described both MSNBC and CNN as "in the tank" for Obama, a notion disputed by executives at both stations.
1) Despite O'Reilly's views, at the end of the day the guy is a broadcaster. With his high profile guests he plays nice rather then burn them and never get access again. So there might be one or two hard questions, by and large it will be kid gloves. After the fact O'Reilly will distort it like always, but for the time it fulfill sits most important part, which is
2) Steals spotlight from McCain. This plus the start of the NFL season is really gonna hurt his ability to stand and deliver like Obama did. Obama got an 8 point boost from the convention, Republicans need to close that gap with theirs. That is now even less likely.
3) Fulfills promise made months ago; I'll be surprised if that doesn't get brought up
4) While it won't necessarily win over any O'Reilly factor watchers, it can and likely will have the net effect of making him less scary to them. That means the attempts to drive them to the polls in November will have to work harder because they won't be as knee jerk.
So I expect him to go on, slam daily kos or just the media in general on the topic of a "clean campaign", smile and play nice. Should be entertaining to watch.