Time Warner Cable Expands Internet Usage Pricing
Web users, the meter is running. In a strategy that's likely to rankle consumers but be copied by competitors, Time Warner Cable (TWC) is pressing ahead with a plan to charge Internet customers based on how much Web data they consume. Starting next month, the company will introduce tiered pricing in several markets.
In April, Time Warner Cable will begin collecting information on its customers' Internet use in the Texas cities of Austin and San Antonio and in Rochester, N.Y. Consumption billing will begin in those cities later this summer. In Greensboro, N.C., the billing changes will begin sooner. Spun off from Time Warner (TWX) this month, Time Warner Cable had been testing a plan to meter Internet usage in Beaumont, Tex., since last year.
By charging a premium to the heaviest broadband users, much the same way cell-phone providers collect fees from subscribers who exceed their allotted minutes, Time Warner would upend a longstanding pricing strategy among Internet service providers. Typically, phone and cable companies charge flat fees for unlimited access to the Web. "We need a viable model to be able to support the infrastructure of the broadband business," Time Warner Cable CEO Glenn Britt says in an interview. "We made a mistake early on by not defining our business based on the consumption dimension." Time Warner Cable has 8.4 million broadband customers.
Four Proposed Broadband Tiers
Consumer advocates and Web site owners say tiered Web-use pricing limits customer choice and could stifle innovation by crimping demand for high-bandwidth services such as online video and music. Cable and phone companies say they need flexibility in setting prices for use of large, expensive, heavily used broadband networks.
In the case of Time Warner Cable, customers will be charged from $29.95 to $54.90 a month, based on data consumption and desired connection speed. Customers will be charged $1 for each gigabyte (GB) over their plan's cap. Time Warner Cable offers four cap levels of 5, 10, 20, and 40 GB. A download of a high-definition movie typically eats up about 8 GB. A recent report from Sanford C. Bernstein suggests that a family on the 40 GB plan that streams 7.25 hours of online video a week (a fraction of the 60 hours Americans spend watching TV in a week) could end up spending $200 per month on broadband usage fees. And that's just for video viewing, before factoring in such Internet activities as music downloads and photo sharing. "To put it mildly," says Bernstein analyst Craig Moffett, "the decision to limit data consumption can be expected to have profound implications for [consumer] behavior."
But Time Warner says most people are not using that much data. The company's trial in Beaumont, Tex., lasted several months. Of the 10,000 broadband customers enrolled—about 25% of the company's total for Beaumont—about 14% exceeded their cap and had to pay additional fees that averaged about $19 a month. Time Warner Cable also discovered that the top 25% of users consumed 100 times more data than the bottom 25% of users, suggesting an enormous gap in usage patterns.
Comcast: A Warning, Then No Service
As more and more people download TV shows and movies, particularly those in high-definition, broadband networks are facing enormous strain, providers say. Time Warner Cable has said its strategy is intended to alleviate some of that strain. But critics worry that the pricing will discourage broadband use and impede new online media businesses before they even have a chance to flourish.
AT&T (T) is currently conducting its own broadband pricing trial, also in Beaumont. Comcast (CMCSA), the nation's largest cable operator, has taken a different approach, capping residential bandwidth usage at 250 GB a month. Customers who exceed it get a warning phone call from Comcast. A further problem can get a subscription canceled.
For Time Warner Cable's Britt, instituting broadband pricing is a bold move just as he takes the helm of a newly independent company. Fully spun off from Time Warner, the cable company's shares started trading on Mar. 30. Britt's first big challenge may be to sell the upsides of aggressive broadband pricing to his investors. "It's an intriguing idea if you didn't have such a competitive landscape out there," says Rich Greenfield, an analyst at Pali Research. "There are so many other alternatives for consumers when it comes to broadband."
Next, DSL Reports presents its take:
Time Warner Cable Expands Metered Billing
Back in January of 2008 we were the very first to report that Time Warner Cable was conducting a trial in their Beaumont, Texas market that imposed caps ranging from 5GB to 40GB on the company's existing tiers of service. More controversial perhaps was the news that trial participants would be charged $1 per every additional gigabyte consumed, a huge markup for Time Warner Cable over cost, and a first for a major US ISP.
Back in February, Time Warner Cable told us they'd be expanding this project into four additional markets, and that they'd be raising the limits on some of the trial caps in response to user complaints. This morning Time Warner Cable gave Business Week an exclusive scoop, informing them that the four markets will be Rochester, NY, Austin and San Antonio, Texas, and Greensboro, North Carolina. Business Week even gets exclusive face time with CEO Glenn Britt, so the cable boss can frame the decision to overbill you just the way he'd like it:
As usual, Britt tries to suggest that Time Warner Cable's existing flat-rate pricing model isn't "viable" enough to fund essential infrastructure upgrades. That's simply not the case. The company has been very profitable under the flat-rate model, and they've consistently found creative new ways to generate additional income, such as with DNS redirection advertising, which creates a revenue stream out of your URL typing mistakes."We need a viable model to be able to support the infrastructure of the broadband business," Time Warner Cable CEO Glenn Britt says in an interview. "We made a mistake early on by not defining our business based on the consumption dimension."
In reality, Britt is pursuing metered billing because it gives him a way to monetize and/or control Internet video, which poses a very serious long term threat to his cable television revenues. The pressure to shift to metered billing also comes from investors, who obviously love the idea of charging consumers more money for the same (or less) service in an age where the cost of bandwidth and network hardware continues to drop. Keep in mind that Time Warner Cable has yet to officially announce DOCSIS 3.0 upgrades in a single market.
Where the trials go from here isn't exactly clear. Judging from the Business Week report, Time Warner has yet to increase the highest 40GB cap in these trial markets; a ridiculous decision for any carrier in the age of HD video delivery -- much less one that's facing growing competition from TelcoTV alternatives. "Rest assured that there will be a super-tier at approximately 100GB," a company spokesman tells me.
The question remains: will metered billing only be something Time Warner Cable imposes on less competitive markets, where limited choices mean consumers can't vote with their wallets? Or do company executives really think they can bring 40GB (or even 100GB) caps to bear in markets where they compete with uncapped (so far) and speedier Verizon FiOS?
So far they're avoiding "big red" markets like the plague.
All five of these trial markets have limited or no FiOS availability. Rochester is home to financially-troubled Frontier, who (judging from posts to our forums) can barely offer consumers more than 3Mbps, and has been exploring 5GB caps. The other Time Warner Cable trial markets are in AT&T territory. AT&T is also testing metered billing, imposing caps from 20 to 150GB in two trial markets, charging customers $1 per gigabyte in overage fees.
And there's the rub: a national migration from flat rate to metered billing will only succeed if carriers work together to institute obnoxiously low caps and painfully expensive overage fees. Otherwise, the un-metered competitor in a metered market can highlight how Time Warner Cable, Frontier or AT&T is being a cheapskate, charging users an insanely high markup on bandwidth over cost. Of course, if you don't have many other viable competitors (and change the laws to keep it that way), you can do, well, whatever the hell you'd like.
In markets where competitors aren't playing along with the idea, or the carrier faces pressure from municipal fiber builds, Time Warner Cable's decision could border on seppuku.
Faced with a hostile consumer reaction, Time Warner's Landel Hobbs responded:
Statement from Landel Hobbs, Chief Operating Officer, Time Warner Cable RE: Consumption based billing trials
4-9-09
Some recent press reports about our four consumption based billing trials planned for later this year were premature and did not tell the full story. With that said, we realize our communication to customers about these trials has been inadequate and we apologize for any frustration we caused. We’ve heard the passionate feedback and we’ve taken action to address our customers’ concerns.
With the ever-increasing flood of content on the Internet, bandwidth consumption is growing exponentially. That’s a good thing; however, there are costs associated with this increased Internet usage. Here at Time Warner Cable, consumption among our high-speed Internet subscribers is increasing by about 40% a year. As a facilities based provider, we’ve built a network that must be maintained and upgraded. We have increasing variable costs and we have to continue to invest in the network itself.
This is a common problem that all network providers are experiencing and must address. Several other providers have instituted consumption based billing, including all major network providers in Canada and others in the U.K., New Zealand and elsewhere. In the U.S., AT&T has begun two consumption based billing trials and other providers including Comcast, Charter and Cox are using varying methods of monitoring and managing bandwidth consumption.
For good reason. Internet demand is rising at a rate that could outpace capacity within a few years. According to industry analysts, the infrastructure may not be able to accommodate the explosion of online content by 2012. This could result in Internet brownouts. It will take a lot of money to fix the problem. Rather than raising prices on all customers or limiting usage, we think the fairest approach is to move to a tiered model in which users pay more if they use more.
If we don’t act, consumers’ Internet experience will suffer. Sitting still is not an option. That’s why we’re beginning the consumption based billing trials. It’s important to stress that they are trials. The feedback we’ve received from our customers has been very helpful. We’ve made changes to the terms in our current and upcoming trial markets as follows:
• To accommodate lighter Internet users and those who need a lower priced option, we are introducing a 1 GB per month tier offering speeds of 768 KB/128 KB for $15 per month. Overage charges will be $2 per GB per month. Our usage data show that about 30% of our customers use less than 1 GB per month.
• We are increasing the bandwidth tier sizes included in all existing packages in the trial markets to 10, 20, 40 and 60 GB for Road Runner Lite, Basic, Standard and Turbo packages, respectively. Package prices will remain the same. Overage charges will be $1 per GB per month.
• We will introduce a 100 GB Road Runner Turbo package for $75 per month (offering speeds of 10 MB/1 MB). Overage charges will be $1 per GB per month.
• Overage charges will be capped at $75 per month. That means that for $150 per month customers could have virtually unlimited usage at Turbo speeds.
• Once we implement this trial, we will not immediately start billing customers for overage. Rather, we will first provide two months of usage data. Then we will provide a one-month grace period in which overages will be noted on customers’ bills, but they will not be charged. So, customers will have an opportunity to assess their usage and right-size their service packages before usage charges are applied.
• Trials will begin in Rochester, N.Y., and Greensboro, N.C., in August. We will apply what we learn from these two markets when we launch trials in San Antonio and Austin, Texas, in October, but we will guarantee at least the same level of usage capacity in these trials.
• As we launch DOCSIS 3.0 in the trial markets, we plan to offer a 50/5 MB speed tier for $99 per month.
Again, the Internet is dynamic and continually evolves, so our plans will evolve as well and aren’t set in stone. We appreciate the feedback we’ve received. We’ll look forward to more dialogue as we progress in these trials. You can send your comments and feedback to us at realideas@twcable.com.
Landel Hobbs
COO
Time Warner Cable
For questions, etc:
Jeff Simmermon
Director, Digital Communications
Time Warner Cable
So, basically, they're saying that Peak Internet is looming ahead, and by golly we gotta clamp down on our usage so that we don't run into *gasp* internet brownouts.
DSL Reports calls bullshit:
Almost as if on cue, Time Warner Cable has issued a new statement on their metered billing trial that provides a few concessions to the complaints consumers have raised. Unfortunately, for every concession there's an equal amount of distortion, as the carrier clings tightly to the idea of metered billing despite unprecedented public backlash. According to COO Landel Hobbs, the carrier will be instituting a number of changes to their metered billing trial on the fly, including:
A new 768kbps/128kbps tier for $15 per month, with a 1GB per month cap. This would almost seem in direct response to our criticism that their plan really wouldn't benefit ultra-light users. Still, the carrier shoots themselves in the foot by offering such a low cap with $2 per gigabyte overages on the tier, an even larger markup over cost (a lovely 2000% or more) than their previous overage structure.
Overages will be capped at $75 per month, which isn't much of a concession, considering many users who currently enjoy unlimited access could easily find themselves with $120-$150 broadband bills simply by engaging in heavy consumption of Netflix HD delivery.
A new, 100 GB Road Runner Turbo package for $75 per month, with $1 per gigabyte overages. This isn't much of a concession either, since they told us about plans to increase the highest cap to 100GB back in February. 100GB isn't enough to appease many of today's heaviest users, much less the heavy users of 2012. You can pay $150 per month for the same unlimited service you enjoy now, which isn't a good deal on any planet.
In addition to fairly weak concessions, Hobbs felt it necessary to insult his audience by trotting out the "Exaflood" argument, or the industry-propagated concept that the Internet is going to grind to a halt unless you give carriers whatever they'd like (be it deregulation, fewer price controls, or hazelnut ice cream). Says Hobbs:
For good reason. Internet demand is rising at a rate that could outpace capacity within a few years. According to industry analysts, the infrastructure may not be able to accommodate the explosion of online content by 2012. . .This could result in Internet brownouts. . If we don't act, consumers' Internet experience will suffer. Sitting still is not an option.
Of course data from real scientists counters the exaflood argument, which was crafted by a corporate-funded think tank, the investment community, incumbent policy groups, lobbyists and executives -- who are best served by the public believing that bandwidth is not just rare -- but an extremely endangered resource requiring new pricing models, greater restrictions on usage, anti-consumer legislation and higher prices. Hobbs seems fairly insistent that ripping off his customer base isn't enough, as he goes the extra mile to insult their collective intelligence as well.
What would make users happy? A real concession would be if the carrier announced they were eliminating overages completely, and affixing caps that were more reasonable as the age of HD video and next-gen broadband approaches. This is a trial, and if Time Warner Cable is willing to show that these terms are negotiable, annoyed customers should still have hope. Still, it's unlikely that Time Warner Cable's going to step back from the metered billing ledge -- since this push is focused on protecting future TV revenues from Internet video.
Based on the level of dishonest discourse Time Warner Cable's employing -- it's a future they're absolutely terrified of.
And to dispel any notion that the po' lil ISPs are being bludgeoned by ever-swelling bandwidth consumption, and can only afford to continue to provide quality service to users by charging more money for less service, someone went and looked up Time Warner's SEC filings:
The bandwidth crisis Hobbs is talking about is their own problem because they won't upgrade to DOCSIS 3. TW could upgrade to DOCSIS 3 at the rock bottom price of $20-50 per subscriber, that cost would be immediately recouped by the profit they make off their RR service. The real problem is that TW doesn't want to spend a dime of the $4 billion in profit they are already making each year on RR customers... they want to create a new profit stream that will support their upgrades to DOCSIS 3, so it doesn't hurt their current financial profit margins. For a little more on that, continue reading...
So I looked at TW's 10-K form and noticed something interesting... their cost to provide broadband service has decreased about 11% since the year before. Yes, you heard that right.
In 2007, TW made $3,730 Million, on high speed data alone, and then had to turn around and spend $164 Million to support the cost of the network. 2007 total profit on high speed data: $3.566 Billion
In 2008, TW made $4,159 Million, on high speed data alone, and then had to turn around and spend $146 Million to support the cost of the network. 2008 total profit on high speed data: $4.013 Billion
It cost TW 11% less money in 2008, to keep their network running, than in 2007. Their cost to deliver network connectivity to each user has dropped as they highlight here:
"High-speed data costs consist of the direct costs associated with the delivery of high-speed data services, including network connectivity costs. High-speed data costs decreased primarily due to a decrease in per-subscriber connectivity costs, partially offset by growth in subscribers and usage per subscriber."
TW had 7.620 Million customers in 2007, and now 8.444 Million customers in 2008. An 11% growth with an 11% decrease in network and support operating expenses. Not too shabby TW! Anyone with half a brain can easily tell from those numbers that TW is not only doing well, but they are doing better than ever.
So... tell me TW, how is flat rate (unmetered) service no longer financially viable if you're making more profit now than ever before, as your cost to provide service continues to decline?
TW can't deliver hard numbers because there aren't any that support their BS plan to meter and bill overages. Simple as that.
Think of all those users out there that have been downloading files and streaming movies off netflix in 2008 and using "more bandwidth than ever before" according to TW. Yet all the while TW's bottom line cost to support the network has dropped 11% while profits are up 11%. They should be overjoyed, not crying poverty. Why not use some of that healthy profit and actually upgrade the network for your subscribers needs, instead of forcing us to take 10 steps back and live in the virtual stone age.
Even bankrupt Charter has an upgrade plan in place for DOCSIS 3... and they aren't in anywhere near the financial standing that TW is.
The most vicious part is that Time-Warner has been looking to implement this in areas specifically where the competition is either unable or unwilling to respond by promoting superior service.
So, in conclusion:
Time-Warner is a bunch of greedy liars who are out to bilk a lot of people for substandard internet service. They easily have the money to expand infrastructure to cope with increasing demands, but instead prefer to gouge as much money as they can out of the public.