Darth Wong wrote:"Impartiality"? What the fuck are you talking about? Since when did Google claim to be impartial? They put their advertised links right at the top of their search results page.
Pardon, I may have been unclear. Ever since I woke up today my eyes won't focus properly and I feel dizzy. That said, I'll try to explain what I
meant as opposed to what I
said.
As for "impartiality," I didn't speak of Google's own explicit claims, but of what I feel to be the public perception
of Google. Google as a company is seen as a business, but that's not the Google people
use. The Google search engine today is like a phonebook, which means that by its ubiquity it bypasses people's critical faculties. To google something has become a synonym for looking it up, with not a moment's thought paid to whether the medium (Google) imposed any change to the information content.
Wikipedia has suffered a lot of abuse for their famous "everything goes" popularity-based stance on facts. I feel that so far, Google has managed to avoid a lot of that sort of scrutiny; moreover I feel Google intentionally projects an image of unobtrusiveness to exploit people's tendencies to trust their utilities and to allow them to
forget that it's a service run by a company.
Does that make sense?
(EDIT: Specified the Google search engine for clarity.)