Darth " I don't pay attention when I read books Hoth"
Except when they feel like being extra cool. In the novel Eye of Terror, there is a flashback to the immediate post-Heresy days with a battle scene, and in it, the Space Marines take off their helmets to howl defiance at their enemies . . . in space.
Although that might not be standard procedure, given that there are counter-examples, but it does happen.
Oh wow, you've literally picked the worst possible example you could have for your snark here.
Eye of Terror
Not only the sergeant appeared to have gone mad. Others were following his example, discarding their helmets to grimace and mouth in hard vacuum. Were it not for the lack of air to carry it, a discordant concerto of harsh battle-screams would have greeted the struggling Dark Angels
Sergeant Maggron's reaction to the World Eaters doing this is that the world eaters fucking nuts, and they'll all be dead soon.
Not only had their recklessness heightened the World Eaters’ berserker rage, it was as though some sorcerous mystical influence protected their exposed heads.
Except they cheat.
The mission starts out going cautiously well; then goes to fucking hell after you lose quite a few NCOs and officers to snipers, and things spiral out of control after that.
This is pretty funny as well, never mind that the Marines are a military force who will move at a pace literally supernatural in WW2, supersonic transports, logistics etc, but they are also packing vastly superior sensors, and their communications and coordination are completely secure, widespread and redundant.
Snipers will get em!