NYPD community outreach attempt backfires hilariously

[Borgholio]

http://gigaom.com/2014/04/22/todays-soc ... -backlash/

The New York Police Department got more than it bargained for when it tried to drum up social-media engagement by asking followers to post photos with members of the police force.

By now, the list of social-media failures has grown so long that it’s difficult to keep track, but there are some standouts — like Kenneth Cole and his Egypt tweets, or failed attempts at engagement by brands like McDonald’s and JP Morgan. Now we have another shining example of the genre, thanks to the New York Police Department, which decided to reach out to some of its fans and encourage them to share photos of themselves with members of the force. The result was a blizzard of anti-police sentiment attached to the #myNYPD hashtag.

The initial photo posted by the department was friendly enough: it featured two smiling officers flanking an equally happy member of the public, with a message that asked followers to post pictures with the hashtag for use on the NYPD’s Facebook page. But what followed likely wasn’t what the force had in mind.

[Thanas]

Bashtag NYPD.



http://www.buzzfeed.com/ryanhatesthis/t ... -asking-th