Coca-Cola stupid marketing

Faram · Post by **Faram** » 2003-12-11 03:37am

A lot of people here in Sweden drinks Coca-Cola and I am one of them. But now in Christmas times cola sees an huge drop in sales for a local product called must.

Now cocc’s exe’s cannot stand the thought that they don’t dominate the market 100% of the year.

So in their bright idea to sell more cola in Sweden? Design a new bottle, don’t sell it but give away a 33cl bottle if you buy 4l of cola at the same time.

And the final nail in the coffin don’t encourage people to drink their designer bottle but call it a collectors item and with a straight face say that it might be worth cash in a couple of years if you don’t drink it.

Here’s a clue Cola! Swedes don’t drink Cola at Christmas we drink “MUST” take your fucking collectors shit and stuff it up your ass.

Oh and by the way I hate your stupid commercials!

Post by **Dalton** » 2003-12-11 03:50am

Must? Sounds like distilled moose sweat.

Faram · Post by **Faram** » 2003-12-11 04:07am

Dalton wrote:Must? Sounds like distilled moose sweat.

Don't giveaway the secret ingredient or I will have to kill ya!

Post by **Zaia** » 2003-12-11 04:11am

Dalton wrote:Must? Sounds like distilled moose sweat.

Mmmmm, now THAT sounds good! *licks lips*

I don't like Coca-Cola either, Faram. You show 'em how it's gonna be, damnit. Don't fall for their stupid Christmas commercialism! YOU GIT 'EM, BOY!!

His Divine Shadow · Post by **His Divine Shadow** » 2003-12-11 04:16am

Dalton wrote:Must? Sounds like distilled moose sweat.

I think it's similar to what you people call root-beer.

Post by **AdmiralKanos** » 2003-12-11 04:29am

How dare you criticize Coca-Cola? It is the life-giving elixir of the gods!

Yes, glorious Coca-Cola ... my trusted friend through many long nights of studying in school ... my precioussssssssss ....

Spanky The Dolphin · Post by **Spanky The Dolphin** » 2003-12-11 04:37am

Coca-Cola is the blood of America!!

Flash · Post by **Flash** » 2003-12-11 04:38am

That's just the first step in their evil marketing campaign. Eventually they'll work up to "Drink Coke Or Die!", dispatching Coke-Troopers (uniform in a tasteful red colour, to avoid any copyright lawsuits) to destroy rival cola production facilities.

Anything for market share.

His Divine Shadow · Post by **His Divine Shadow** » 2003-12-11 04:40am

Spanky The Dolphin wrote:Coca-Cola is the blood of America!!

And we hate america, so ofcourse we hate coca-colon.

El Moose Monstero · Post by **El Moose Monstero** » 2003-12-11 04:43am

Dalton wrote:Must? Sounds like distilled moose sweat.

Oi!

Zaia wrote: Mmmmm, now THAT sounds good! *licks lips*

Hang on... *raises monocle* I say...

His Divine Shadow · Post by **His Divine Shadow** » 2003-12-11 04:43am

And my guess was apparently correct:
root beer (julmust) - a Swedish invention dating back to 1910. The recipe is a secret but the 'beer' is supposed to contain malt and hops. These are also present in ordinary beer, but root beer contains no alcohol.

El Moose Monstero · Post by **El Moose Monstero** » 2003-12-11 04:46am

Root Beer: The stuff tastes awful, but you have to drink more... I still havent figured that one out, all I know is right now, I could go for some root beer.

Faram · Post by **Faram** » 2003-12-11 04:47am

His Divine Shadow wrote:
And my guess was apparently correct:
root beer (julmust) - a Swedish invention dating back to 1910. The recipe is a secret but the 'beer' is supposed to contain malt and hops. These are also present in ordinary beer, but root beer contains no alcohol.

Hmm it has malt and stuff, but it tastes nothing like beer. It’s not so sweet as cola and...

Heck I cannot describe the taste. You can probably find it at IKEA if you are curious.

And I have never tried root beer so I would not know.

Dorsk 81 · Post by **Dorsk 81** » 2003-12-11 04:49am

Spanky The Dolphin wrote:Coca-Cola is the blood of America!!

So that would make nearly every American a vampire....

I can't drink coke, makes me throw up.

His Divine Shadow · Post by **His Divine Shadow** » 2003-12-11 04:49am

Faram wrote:Hmm it has malt and stuff, but it tastes nothing like beer. It’s not so sweet as cola and...

Heck I cannot describe the taste. You can probably find it at IKEA if you are curious.

And I have never tried root beer so I would not know.

Öhm, have you forgotten where I am from?
Take a very good look at my location field and sear it into your brain.

Ofcourse I've never tasted root beer myself, though somewhere I got the impression it was much like julmust.

Faram · Post by **Faram** » 2003-12-11 04:57am

His Divine Shadow wrote:Öhm, have you forgotten where I am from?
Take a very good look at my location field and sear it into your brain.

Ofcourse I've never tasted root beer myself, though somewhere I got the impression it was much like julmust.

Momentary lapse of sanity or sumthing sorry.

oh found this on da net:

Julmust is a soft drink that is drunk mainly in Sweden at Christmastime. During the rest of the year it is sold under the name must. At Eastertime the name is Påskmust. (jul=Christmas, påsk=Easter). The content is the same no matter the marketing name, however must is closely associated with Christmas and somewhat less with easter. It is often hard to find the drink in off-season. Must was created by Harry Roberts in the early 1900s as a non-alcoholic alternative to beer. And the syrup is still made exclusively by Roberts AB in Örebro. The original recipe is said to be locked up in a safe and only one person knows the full recipe. Must is made of carbonated water, sugar, hops extract, malt extract, spices, colouring (E150), citric acid, and preservatives. The hops and malt extracts give the must a somewhat beerlike taste, but must is not fermented and contains no alcohol. Must can be aged provided it is stored in a glass bottle. Some people buy must in December only to store it a year before drinking it. Julmust might be the source of some annoyance at Coca-Cola in Sweden, since Sweden is the only country where the consumption of Coca-Cola drops during Christmas. Many Swedes drink julmust instead. This was quoted as one of the main reasons Coca-Cola broke away from their contract with Pripps and started Coca-Cola Drycker Sverige AB instead. Ironically enough, Coca-Cola later felt it was necessary to make their own julmust.

This article courtesy of Wikipedia. This article is licensed under the GNU Free Documentation License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license. GFDL: http://www.gnu.org/copyleft/fdl.html

I love this part:

Julmust might be the source of some annoyance at Coca-Cola in Sweden, since Sweden is the only country where the consumption of Coca-Cola drops during Christmas.

His Divine Shadow · Post by **His Divine Shadow** » 2003-12-11 05:04am

At Eastertime the name is Påskmust. (jul=Christmas, påsk=Easter). The content is the same no matter the marketing name, however must is closely associated with Christmas and somewhat less with easter

I disagree with this, first off the taste is definitly different in various brands of julmust, Hartwall's the best I think, and Eastermust tastes nothing like julmust either.

Julmust might be the source of some annoyance at Coca-Cola in Sweden, since Sweden is the only country where the consumption of Coca-Cola drops during Christmas.

I dunno if Finland might belong here too...

Chardok · Post by **Chardok** » 2003-12-11 07:56am

FOOL HETHENS! The TRUE nectar of the Gods is in a Blue bottle! Down with teh 3v1l Crapa-Cola!!!

Admiral Valdemar · Post by **Admiral Valdemar** » 2003-12-11 09:47am

Find it at IKEA? Why does that not instill confidence in me.

I like my Coke, but Irn-Bru is the true nectar of the gods.

DPDarkPrimus · Post by **DPDarkPrimus** » 2003-12-11 09:48am

Chardok wrote:

Seconded.

Anyways, this marketing ploy by Coke is not nearly as stupid as Dr. Peppers. I swear, their next slogan will be, "The soda for minorities".

Galvatron · Post by **Galvatron** » 2003-12-11 10:18am

Bill Hicks wrote:I'll tell you the commercial they'd like to do, if they could, and I guarantee you, if they could, they'd do this, right here. Here's the woman's face, beautiful. Camera pulls back, naked breasts. Camera pulls back, she's totally naked. Legs apart. Two fingers, right here, and it just says, "Drink Coke." Now I don't know the connection here, but goddamn if Coke isn't on my shopping list that week.

Post by **Ghost Rider** » 2003-12-11 10:40am

AdmiralKanos wrote:How dare you criticize Coca-Cola? It is the life-giving elixir of the gods!

Yes, glorious Coca-Cola ... my trusted friend through many long nights of studying in school ... my precioussssssssss ....

And there heathens is the truth of the matter

2000AD · Post by **2000AD** » 2003-12-11 10:47am

Bah! The best COal is Virgin COla, though Sainsbury's Classic Cola is close 2nd. Coca Cola is the best out of the big 2 though.

Tsyroc · Post by **Tsyroc** » 2003-12-11 11:09am

Faram wrote:A lot of people here in Sweden drinks Coca-Cola and I am one of them. But now in Christmas times cola sees an huge drop in sales for a local product called must.

Now cocc’s exe’s cannot stand the thought that they don’t dominate the market 100% of the year.

So in their bright idea to sell more cola in Sweden? Design a new bottle, don’t sell it but give away a 33cl bottle if you buy 4l of cola at the same time.

And the final nail in the coffin don’t encourage people to drink their designer bottle but call it a collectors item and with a straight face say that it might be worth cash in a couple of years if you don’t drink it.

Here’s a clue Cola! Swedes don’t drink Cola at Christmas we drink “MUST” take your fucking collectors shit and stuff it up your ass.

Oh and by the way I hate your stupid commercials!

http://www.aftonbladet.se/nyheter/0312/10/cola.jpg

I wonder if there's enough of a Coke product collection market in the US where you could possibly make money selling Swedish Holiday Coke bottles to Americans?

Admiral Valdemar · Post by **Admiral Valdemar** » 2003-12-11 11:10am

2000AD wrote:Bah! The best COal is Virgin COla, though Sainsbury's Classic Cola is close 2nd. Coca Cola is the best out of the big 2 though.

Virgin fucked up with one product in their history as a megacorporation and that was their cola. It's shite.

I'll agree with the Sainsbury's stuff, but I think they changed it a while ago and it tastes so-so now.

StarDestroyer.Net BBS

Coca-Cola stupid marketing

Coca-Cola stupid marketing

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