Anyway, the link; Why Danes are smug: comparative study of life satisfaction in the European Union
And the laugh out loud moment;
Who said science/statistics is devoid of humour?Hypotheses, methods, and results
<snip>
Alcohol and smoking—High levels of smoking and drinking are associated with low wellbeing, but Danes are among those with the highest consumption in Europe. This is reflected in causes of death and low life expectancy.4 A reviewer of our paper suggested that one reason that Danes seem smug may be that they were drunk when they participated in the Eurobarometer surveys.